# CalStar Products

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/calstar-products

- Industry: Materials
- Headquarters: Newark, US
- Website: www.calstarproducts.com
- Total disclosed funding: $48M
- Latest round: Series E (Feb 19, 2014)
- Investors on record: 5

## About

CalStar Products, Inc. develops and manufactures green building products that minimize CO2 emissions and energy usage, focusing on eco-friendly solutions for commercial construction and hardscapes.CalStar Products, Inc. is known for creating innovative masonry solutions that address environmental concerns in construction. The company is headquartered in Newark, US, and has undergone strategic pivots to enhance its sustainable offerings. Founded by individuals with experience in the construction industry, the company has successfully raised USD 6.56 mn in Series E funding from investors such as EnerTech Capital Partners, Foundation Capital, and Nth Power. The total amount raised by CalStar Products to date is USD 6.56 mn, with a current company valuation of USD 30.36 mn as of the latest funding round on February 19, 2014.CalStar Products, Inc. specializes in the development, manufacture, and sale of low-energy, low-CO2 green building products, primarily aimed at commercial exteriors and hardscapes. Their product line includes innovative masonry solutions designed to significantly reduce the environmental impact traditionally associated with construction materials. Among their noteworthy products is the commercial fly ash brick, which utilizes industrial by-products to create a sustainable alternative to conventional brick. CalStar Products serves a diverse clientele across various geographical markets, including commercial construction projects in urban areas where sustainability is increasingly prioritized.CalStar Products generates revenue through direct sales of its green masonry products to commercial clients, including construction firms and architectural firms looking to incorporate sustainable materials into their projects. The company operates on a B2B model, forming partnerships with suppliers and distributors to extend its market reach. Transactions typically involve bulk orders of their flagship products, such as the commercial fly ash brick, which are sold at competitive pricing structures tailored to large-scale construction projects. The sales strategy focuses on long-term contracts and repeat business within the commercial sector, ensuring a steady revenue stream as clients seek reliable, eco-friendly building solutions. Additionally, the company emphasizes collaboration with clients to develop customized solutions that meet specific project requirements while adhering to sustainability goals.CalStar Products, Inc. plans to leverage the recent Series E funding of USD 6.56 mn raised in February 2014 to support the launch of new environmentally friendly products aimed at the commercial construction market. The company is targeting expansion into additional urban markets across the US, where the demand for sustainable building materials is growing. Specific regions for expansion include areas experiencing significant construction growth, with initiatives planned for the next 2 to 3 years to establish a stronger presence. The funding will also facilitate further research and development into innovative building solutions that align with evolving sustainability standards.

## Funding rounds

- Series E, Feb 19, 2014, $6.6M — EnerTech Capital, Foundation Capital, Nth Power
- Series D, Nov 20, 2012, $18M — Nth Power
- Series C, Feb 24, 2010, $15M — EnerTech Capital, Foundation Capital, Nth Power, The Westly Group, Motiv Partners
- Series B, Nov 3, 2008, $8M — EnerTech Capital, Foundation Capital

## Investors

- EnerTech Capital (https://capitalatlas.ai/funds/enertech-capital) — Series B, Series C, Series E
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series B, Series C, Series E
- Nth Power (https://capitalatlas.ai/funds/nth-power) — Series C, Series D, Series E
- The Westly Group (https://capitalatlas.ai/funds/the-westly-group) — Series C
- Motiv Partners (https://capitalatlas.ai/funds/motiv-partners) — Series C