# California Naturals

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/california-naturals

- Industry: Consumer Products
- Headquarters: Beverly Hills, US
- Website: www.thecalifornianaturals.com
- Latest round: Series B (Jun 3, 2026)
- Investors on record: 5

## About

Founded in 2023 by Shelby Wild who is the CEO of California Naturals, Inc. 's  is Hayden Hiatt. California Naturals, Inc. is dedicated to producing clean and natural personal care products, specializing in hair and body essentials that meet the needs of eco-conscious consumers.California Naturals, Inc. operates in the personal care industry, focusing on creating products that promote skin and hair wellness. The company was established in Beverly Hills, US, and has completed a total of 2 deals. In May 2026, they raised USD 15.01 mn in venture funding. This funding reflects the company’s strategy to enhance product offerings and expand market reach. The founder’s background is not specified, nor are any subsidiaries or parent companies mentioned in the available information.California Naturals specializes in clean, natural personal care products, focusing primarily on hair and body essentials that cater to a diverse range of consumers. The company's core offerings include shampoos, conditioners, body washes, and hair masks designed to address specific needs such as hydration, anti-thinning, and scalp health. These products are formulated with real ingredients aimed at delivering tangible results, promoting overall hair and skin wellness. The company's distribution extends beyond California, reaching markets throughout the United States and internationally.California Naturals generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their flagship products, such as the Classic Clean Shampoo and the Re:GRO Anti-Thinning range, are priced at approximately USD 11.99 each, appealing to budget-conscious customers. The company enhances value through bundle options and promotional strategies like discounts for newsletter sign-ups, driving customer engagement and repeat purchases. In June 2026, California Naturals, Inc. raised an undisclosed amount of series B funding led by  Align Ventures, with  L Catterton, Midnight Venture Partners, Elizabeth Street Ventures, and Able Partners. The company will use the June 2026 funding to support the further development of its products and expansion plans initiatives.

## Funding rounds

- Series B, Jun 3, 2026 — L Catterton, Align Ventures, Able Partners, Elizabeth Street Ventures, Midnight Venture Partners

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series B
- Align Ventures (https://capitalatlas.ai/funds/align-ventures) — Series B
- Able Partners (https://capitalatlas.ai/funds/able-partners) — Series B
- Elizabeth Street Ventures (https://capitalatlas.ai/funds/elizabeth-street-ventures) — Series B
- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Series B