# Cake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cake

- Industry: Internet
- Headquarters: US
- Website: www.joincake.com
- Total disclosed funding: $6.8M
- Latest round: Seed (Jul 21, 2021)
- Investors on record: 13

## About

Founded in 2015 by MIT and Harvard alumni and based in Boston Massachusetts, My Exit Strategy, Inc., dba Cake, is a cloud- based digital platform which provides planning and support tools for advance care and end of life planning, which is owned and operated by My Exit Strategy, Inc.

Through is online platform, Cake provides users with access to its library of resources and interactive tools that use AI and data science, to help consumers plan for end-of-life healthcare, funeral, and legacy planning as well as financial planning. Cake’s platform is aimed at both individuals and enterprises such as banks and hospitals. 

While Cake’s platform provides users with access to free guidance and planning materials, it also operates a premium subscription model. Through a subscription, users have access to more advanced features, which includes support from end-of-life experts and greater document storage space.

## Funding rounds

- Seed, Jul 21, 2021, $3.7M — OCA Ventures, GoAhead Ventures, Scrum Ventures, AARP Foundation, Pillar, Portfolia, InHealth Ventures, Two Lanterns Venture Partners
- Seed, Sep 21, 2020 — Plug and Play
- Angel, Jun 1, 2020 — TBD Angels
- Seed, Jan 30, 2020, $1.7M — OCA Ventures, GoAhead Ventures, Pillar
- Seed, Nov 1, 2017, $1.4M — LaunchCapital, Pillar, Honeycomb Portfolio, Arkitekt Ventures

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed
- Pillar (https://capitalatlas.ai/funds/pillar) — Seed
- Honeycomb Portfolio (https://capitalatlas.ai/funds/honeycomb-portfolio) — Seed
- Arkitekt Ventures (https://capitalatlas.ai/funds/arkitekt-ventures) — Seed
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Seed
- GoAhead Ventures — Seed
- TBD Angels (https://capitalatlas.ai/funds/tbd-angels) — Angel
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Scrum Ventures (https://capitalatlas.ai/funds/scrum-ventures) — Seed
- AARP Foundation — Seed
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Seed
- InHealth Ventures (https://capitalatlas.ai/funds/inhealth-ventures) — Seed
- Two Lanterns Venture Partners (https://capitalatlas.ai/funds/two-lanterns-venture-partners) — Seed