# Cake.JP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cake-jp

- Industry: Food
- Headquarters: Tokyo, Japan
- Website: https://corp.cake.jp
- Total disclosed funding: $9.6M
- Latest round: Series B (May 10, 2021)
- Investors on record: 4

## About

Cake.jp Co., Ltd. is a Tokyo-based company specializing in gourmet cakes and desserts. They focus on creating high-quality, artisanal food products that cater to diverse consumer tastes and preferences.Founded in 2009, Cake.jp Co., Ltd. operates as an independent entity located in Tokyo, Japan, primarily engaged in the gourmet food sector. The company has successfully pivoted its strategies over time to enhance its market reach, having raised funds amounting to JPY 770 million in its Series B round in May 2021 from several investors including Hakuhodo DY Ventures and Marui Group. The total amount raised to date by the company is JPY 770 million, with a current valuation of JPY 5,053.741 million.Cake.jp Co., Ltd. specializes in innovative food products, focusing on a range of gourmet cakes and desserts that cater to diverse consumer preferences. Their core offerings include a variety of artisanal cakes, crafted with high-quality ingredients and unique flavors, aimed at enhancing consumer experiences during special occasions such as birthdays, weddings, and corporate events. They also provide customizable dessert solutions for clients, serving both individual consumers and businesses, with a retail presence in metropolitan areas across Asia and select international markets. Their products are positioned in the premium segment of the food market, appealing to discerning customers seeking high-quality, aesthetically pleasing desserts.The company generates revenue through direct-to-consumer sales and business-to-business partnerships in the gourmet food sector. Transactions occur via an online platform and physical retail locations, allowing consumers to purchase individual cakes or place bulk orders for events. They also offer subscription services for regular customers, providing scheduled deliveries of signature cake offerings. This business model, along with wholesale agreements with retailers, expands their market reach, with pricing structures reflecting the premium nature of their products, thereby bolstering a loyal customer base that values quality and customization.Cake.jp Co., Ltd. intends to utilize the JPY 770 million raised in their Series B financing for marketing and product development initiatives. The company is focused on launching new innovative cake products targeting the gourmet segment by the end of 2022. Additionally, they plan to expand their market presence into new geographic regions, specifically targeting Southeast Asia and parts of the U.S. by 2023, in response to increasing demand for premium dessert offerings.

## Funding rounds

- Series B, May 10, 2021, $7.1M — Mitsubishi UFJ Capital, Nissay Capital, MARUI GROUP, Hakuhodo DY Ventures
- Series A, Jul 30, 2020, $2.5M — Nissay Capital

## Investors

- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series A, Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- MARUI GROUP — Series B
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series B