# Cake Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cake-health

- Industry: Healthcare IT
- Headquarters: San Francisco, US
- Website: www.cakehealth.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Aug 1, 2011)
- Investors on record: 3

## About

Cake Health is a digital health platform providing health-related content and services, focusing on enhancing public understanding of various health topics, medical services, and industry developments through reliable information and resources.Founded in 2010, Cake Health is based in San Francisco, US. The company specializes in delivering health-related insights and services. It has undergone a strategic shift and was acquired by Inbox Health in April 2016, although financial terms were not disclosed. The current CEO is Andreas Moser. Cake Health has participated in 4 deals with its most recent funding round being a Seed round in which it raised USD 150,000 from investors including CRV and Kima Ventures, bringing the total amount raised to USD 150,000.Cake Health, in partnership with Dualdiagnosis.org, offers a wide range of health-related content, including professional articles, product reviews, and guides designed to boost awareness about health topics and services. This collaboration allows both entities to deliver credible and independent information on various health issues, catering to a global audience interested in mental health, physical health, and healthcare systems.The revenue model of Cake Health and Dualdiagnosis.org is primarily based on partnerships and content engagement, likely operating on a business-to-consumer (B2C) basis. Users can access a wealth of health-related articles and product assessments without transaction fees for general content access. The companies may also generate advertising revenue from health product affiliates, although specific pricing plans are not publicly disclosed.Following the acquisition in April 2016, Cake Health aims to leverage recent funding to enhance its product offerings and expand into new geographical markets. While specific upcoming products have not been disclosed, there are plans to develop new health-related resources tailored to diverse audiences. The focus will also be on expanding the collaborative efforts with Dualdiagnosis.org to increase their market presence globally.

## Funding rounds

- Seed, Aug 1, 2011, $0.1M — CRV, Kima Ventures
- Seed, Jun 1, 2011, $0M — Rock Health

## Investors

- Rock Health (https://capitalatlas.ai/funds/rock-health) — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
