# Cake Equity Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cake-equity-holdings

- Industry: Financial Services
- Headquarters: Australia
- Website: www.cakeequity.com/
- Total disclosed funding: $2.2M
- Latest round: Seed (Mar 12, 2022)
- Investors on record: 1

## About

Based in Australia, and founded in 2018, Bake That Cake Pty Ltd doing business as Cake Equity Holdings Inc provides a platform for startups to raise capital and many more. The company was co-founded by its CEO Kim Hansen along with CRO Jason Atkins.In December 2022, Cake Equity Holdings Inc raised AUD 3 million in venture funding from new investor QIC and other unspecified investors.

The company offers an equity management platform that helps startups and small and medium-sized businesses to raise capital and issue options. Additionally, the firm platform helps in setting up employees’ share schemes, managing their investors or equity, and many more. The company’s product range includes global teams, cap tables, option plans, modeling, capital raise, 409a valuation, and equity benchmarking.

The company generates its revenue by charging for its annual and monthly plan for different countries. Such as for Australia its annual plan charges AUD 39 per month for starter, AUD 89 per month for growth, and customized for pro. Additionally, it also generate revenue by charging for its monthly plan for Australian people such as AUD 43 per month for starter, AUD 98 per month for growth, and customized for pro.

The company plans to use the December 2022 funding to expand its operations, strengthen its technology support platform and increase its team staff.

## Funding rounds

- Seed, Mar 12, 2022, $2.2M — Rampersand

## Investors

- Rampersand (https://capitalatlas.ai/funds/rampersand) — Seed