# Cafeteria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cafeteria

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.teamcafeteria.com
- Total disclosed funding: $3M
- Latest round: Seed (Jul 8, 2024)
- Investors on record: 3

## About

Founded in 2023 and based in California, US, Cafeteria Inc. is an insights production platform that enables teens to provide feedback on brands. The company was founded by its CEO, Rishi Malhotra, CDO Leeann Sheely, and CBO Mark Silverstein. In October 2024, Cafeteria Inc. raised USD 3 million in seed funding co-led by Collaborative Fund and Imaginary Ventures with the participation of Bertelsmann Investments. Cafeteria offers an insights production platform designed specifically to gather insights from teens, focusing on their preferences, behaviors, and engagement with brands. The core product involves creating tables that allow brands to define key metrics and access insights directly from the teen demographic. Teens are then invited to join these tables and share their thoughts and opinions on the brands. This feedback helps businesses to better understand their target audience and to develop products and marketing campaigns that are more likely to resonate with teens. In July 2025, Cafeteria Inc. raised USD 3 million in growth funding co-led by new investors Listen Ventures, Marquee Ventures, and Thayer Investment Partners, with participation from returning investors Bertelsmann India Investments, Collaborative Fund, and Imaginary Ventures. An individual investor also participated in the round. The firm primarily serves clients in North America and is tailored for brands seeking to connect with Generation Z. The company generates revenue by offering its services on a subscription-based pricing plan. The plans include standard and premium. The company plans to utilize the July 2025 funding raised to expand semantic language model capabilities, scale infrastructure for processing unstructured text and voice, and develop enterprise-focused insights tools.

## Funding rounds

- Seed, Jul 8, 2024, $3M — Collaborative Fund, Imaginary Ventures, Bertelsmann Investments

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed
- Bertelsmann Investments (https://capitalatlas.ai/funds/bertelsmann-investments) — Seed