# CafeMedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cafemedia

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.cafemedia.com
- Total disclosed funding: $17M
- Latest round: Series D (Mar 14, 2008)
- Investors on record: 2

## About

CafeMedia specializes in empowering creators and publishers by optimizing their advertising revenue through advanced technology and expert media solutions.CafeMedia, founded in 1999, is headquartered in New York, US. The company focuses on providing advertising solutions for online creators and publishers. Andrew Shue, one of the founders, has a history in entrepreneurship, enhancing the company's strategic approach. CafeMedia has raised a total of USD 12.37 mn across various funding rounds, with the latest being a Series D round that brought in USD 12.37 mn, backed by investors including Draper Fisher Jurvetson and Highland Capital Partners. The company's current valuation stands at USD 54.83 mn.CafeMedia offers a comprehensive suite of services through its Raptive platform, designed to empower creators and publishers in optimizing advertising revenue and brand growth. By leveraging advanced technology and industry expertise, Raptive provides end-to-end ad management solutions, including ad code optimizations and direct sales support. The platform serves over 6,000 independent media and publishing companies, reaching millions of consumers monthly across various niches such as food, family, and finance, with a focus on markets in North America, Europe, and parts of Asia.CafeMedia generates revenue through partnerships with creators and publishers, structuring transactions via B2B agreements that allow clients to access ad management solutions in exchange for a share of the advertising revenue. Their model is anchored on providing industry-leading RPMs (Revenue Per Mille), benefiting both the company and its clients as ad income grows. The revenue structure includes percentage-based commissions on ad revenue, aligning CafeMedia's financial success with that of its partners through its proprietary ad management technology and support systems.CafeMedia is strategically focusing on future growth by developing new products aimed at enhancing its service offerings. The company is targeting expansion into additional geographic regions, aiming to solidify its presence in emerging markets over the next few years. Recent funding from the Series D round will be utilized to support these initiatives, enabling enhanced product development and market penetration. Additionally, it was noted that ABRY Partners has exited its stake in CafeMedia, although the financial terms of this deal were not disclosed.

## Funding rounds

- Series D, Mar 14, 2008, $12M — Draper Fisher Jurvetson, Highland Capital Partners
- Series C, Aug 15, 2007, $5M — Draper Fisher Jurvetson, Highland Capital Partners

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series C, Series D
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series C, Series D