# Caden

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/caden

- Industry: Software
- Headquarters: New York, US
- Website: www.caden.io
- Total disclosed funding: $31M
- Latest round: Series A (Aug 4, 2023)
- Investors on record: 14

## About

Based in New York, US, and founded in 2021 by CEO John Roa, Caden Inc. operates as a developer of a platform that allows users to earn cash rewards for their digital personal data and control over data usage. In August 2023, Caden, Inc. raised USD 22 million in Series A funding led by Nava Ventures, with participation from AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Industry Ventures, 1707 Capital, and AAF Management.

Caden Inc. provides a mobile application platform for users to convert their data to sourced zero-party data to market. The company offers clients the opportunity to earn cash by sharing personal data online with businesses and tracking its usage and utilization. In addition, the firm provides a platform for connecting data from various brands, such as Amazon, Netflix, Uber, and Spotify, to a digital vault. As of 2023, the company provides mobile applications for iOS smartphone users.

The company plans to use August 2023 funding to broaden its workforce and market reach and speed up its product growth.

## Funding rounds

- Series A, Aug 4, 2023, $22M — Industry Ventures, AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Nava Ventures, AAF Management, 1707 Capital
- Seed, Oct 13, 2022, $6M — Industry Ventures, Merrick Ventures, AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Lightning Capital Management Group, Akuna Capital, B3 Capital, 1707 Capital
- Seed, Jan 20, 2022, $3.4M — Merrick Ventures, AME Cloud Ventures, AAF Management, JAWS, Motivate Venture Capital, Mana Ventures, 1707 Capital

## Investors

- Merrick Ventures (https://capitalatlas.ai/funds/merrick-ventures) — Seed
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Seed, Series A
- AAF Management (https://capitalatlas.ai/funds/aaf-management) — Seed, Series A
- JAWS — Seed
- Motivate Venture Capital (https://capitalatlas.ai/funds/motivate-venture-capital) — Seed
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Seed
- 1707 Capital (https://capitalatlas.ai/funds/1707-capital) — Seed, Series A
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Seed, Series A
- Streamlined Ventures (https://capitalatlas.ai/funds/streamlined-ventures) — Seed, Series A
- Montage Ventures (https://capitalatlas.ai/funds/montage-ventures) — Seed, Series A
- Lightning Capital Management Group — Seed
- Akuna Capital — Seed
- B3 Capital (https://capitalatlas.ai/funds/b3-capital) — Seed
- Nava Ventures (https://capitalatlas.ai/funds/nava-ventures) — Series A