# Cabana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/cabana-2

- Industry: Travel & Leisure
- Headquarters: Seattle, US
- Website: www.cabana.life
- Total disclosed funding: $12M
- Latest round: Series A (Jun 8, 2021)
- Investors on record: 6

## About

Cabana provides innovative sun-protective clothing and accessories, catering to consumers seeking effective UV protection. Their offerings include stylish apparel infused with UPF technology, targeting individuals and families who enjoy outdoor activities.Founded in 2019 and headquartered in Seattle, US, Cabana specializes in sun-protective apparel. It has made five notable deals, with its most recent funding round occurring on December 8, 2022, where it raised USD 3.00 mn led by TechNexus Venture Collaborative. The company has consistently focused on expanding its product offerings and market reach since its inception.Cabana Life specializes in providing high-quality, sun-protective clothing and accessories designed for consumers seeking effective UV protection. Their core product offerings include stylish apparel such as swimwear, cover-ups, and activewear, all infused with UPF (Ultraviolet Protection Factor) technology to safeguard wearers from harmful sun exposure. These products are primarily aimed at families, outdoor enthusiasts, and individuals who spend considerable time in sunny environments, addressing concerns related to skin health and sunburn prevention. Cabana Life's products are marketed internationally, including regions with high sun exposure such as Australia and parts of the Caribbean, targeting beachgoers, vacationers, and outdoor sports participants, thus establishing a diverse customer base across various demographics.Cabana Life generates revenue through a direct-to-consumer sales model, offering its products via an e-commerce platform and select retail partnerships. The company’s transaction structure typically involves single purchases of individual items as well as potential bundled offerings during promotional events. Customers may engage in subscription services for seasonal collections to access the latest sun-protective trends. Flagship products, such as their signature swimwear line, capture a premium segment of the market, reflecting consumer expectations for quality and functionality. Pricing plans are designed to emphasize the brand's focus on quality, with consumers paying a premium for the added benefit of UPF technology integrated into their clothing.In December 2022, Cabana secured USD 3.00 mn in venture funding led by TechNexus Venture Collaborative, aimed at enhancing its growth and market expansion within the US. The company is focused on launching new product lines designed to meet evolving consumer needs and is actively planning to enter new geographic markets to broaden its customer base. The funding will be utilized to support these strategic initiatives, ensuring that Cabana continues to evolve in alignment with market demands.

## Funding rounds

- Series A, Jun 8, 2021, $8.4M — Goldcrest Capital, LAUNCH, Alumni Ventures Group, Gaingels, Fiftyfive Capital, Craft Ventures
- Seed, May 29, 2020, $3.5M — Goldcrest Capital, Craft Ventures

## Investors

- Goldcrest Capital (https://capitalatlas.ai/funds/goldcrest-capital) — Seed, Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Seed, Series A
- LAUNCH (https://capitalatlas.ai/funds/launch) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Fiftyfive Capital (https://capitalatlas.ai/funds/fiftyfive-capital) — Series A