# Bynder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bynder

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.bynder.com
- Total disclosed funding: $25M
- Latest round: Series A (Aug 10, 2016)
- Investors on record: 2

## About

Based in the Netherlands, Bynder BV specializes in Digital Asset Management (DAM), providing a platform that organizes and manages digital assets efficiently for enterprises worldwide.Founded in 2013, Bynder BV is headquartered in Amsterdam, Netherlands, and focuses on delivering Digital Asset Management solutions. The company has undergone significant growth since its inception and has successfully closed a total of 4 deals to date. The latest funding round occurred in December 2022, with Bynder raising EUR 22.00 mn in a Series A round led by Insight Partners. The company was co-founded by Germanovich Dobryin, James Scaggs, and Zafrul Rubel, with Alex Chung and Bert Van Der Zwan currently serving as CEO.Bynder specializes in Digital Asset Management (DAM), offering a comprehensive platform that centralizes, organizes, and manages digital assets for enterprises. Their core product suite includes functionalities for asset workflow, content workflow, omnichannel delivery, and enhanced asset discovery through AI innovations. Bynder's platform empowers teams to create targeted content experiences, streamline processes for content creation and approval, and ensure seamless distribution of assets across various digital channels. The company serves a diverse client base, including over 4,000 brands worldwide, spanning industries such as retail, manufacturing, and media, with a particular focus on markets in North America, Europe, and Asia-Pacific. Bynder's solutions are designed for use by marketing teams, content creators, and digital strategists, addressing the need for efficient management of vast quantities of digital content.Bynder operates primarily on a subscription-based revenue model, where clients pay for access to its suite of digital asset management tools. Transactions typically occur through annual contracts that grant businesses varying levels of service and access based on their specific needs and organizational size. The pricing structure is tiered, with clients selecting plans that align with their requirements for storage, asset management capabilities, and integrations with other technologies. Bynder's flagship offerings include its AI-powered DAM platform and associated services that enhance asset management efficiency and content delivery. Revenue is generated through these subscriptions, alongside potential additional fees for premium features or bespoke integrations, reflecting the company's commitment to providing tailored solutions for its clients.In December 2022, Thomas H Lee Partners agreed to invest in Bynder BV, with the investment amount remaining undisclosed. This funding will help Bynder BV maintain its current level of product innovation and client expansion. The company plans to introduce new products aimed at enhancing its Digital Asset Management capabilities, though specific launch dates have not been disclosed. Bynder is also looking to expand its presence in North America, Europe, and Asia-Pacific regions to tap into new markets and increase its client base.

## Funding rounds

- Series A, Aug 10, 2016, $25M — Insight Partners
- Angel, Apr 30, 2014 — CNBB Equity Partners

## Investors

- CNBB Equity Partners (https://capitalatlas.ai/funds/cnbb-equity-partners) — Angel
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A