# By Rotation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/by-rotation

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.byrotation.com
- Total disclosed funding: $2.9M
- Latest round: Seed (Apr 11, 2022)
- Investors on record: 3

## About

Established in 2019 and based in London, UK, By Rotation Ltd., operates a platform that enables users to rent or lend previously-owned fashion apparel. In August 2024, By Rotation Ltd raised USD 3.5 million in venture funding from new investors Bessemer Venture Partners and Cornerstone Investment Management.

The company provides a mobile application that allows women to lend or borrow fashion staples such as luxury clothing, shoes, purses, and accessories from their peers. The firm’s app also assists women in making the transition to environmentally sustainable fashion by calculating the number of carbon emissions that would be prevented if they rent rather than buy products. Additionally, the firm also provides wardrobe management services for women.

## Funding rounds

- Seed, Apr 11, 2022, $2.9M — True Global Ventures, Closed Loop Partners, Redrice Ventures

## Investors

- True Global Ventures (https://capitalatlas.ai/funds/true-global-ventures) — Seed
- Closed Loop Partners (https://capitalatlas.ai/funds/closed-loop-partners) — Seed
- Redrice Ventures (https://capitalatlas.ai/funds/redrice-ventures) — Seed