# By Humankind

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/by-humankind

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.byhumankind.com
- Total disclosed funding: $4M
- Latest round: Seed (Feb 5, 2019)
- Investors on record: 5

## About

By Humankind, Inc. is a company dedicated to providing sustainable personal care products that effectively reduce single-use plastic waste while maintaining quality and performance.By Humankind, Inc. was founded in 2018 and operates out of New York, US. The company specializes in developing eco-friendly personal care solutions. Brian Bushell serves as both the CEO and Founder. By Humankind has raised USD 4.00 mn across multiple funding rounds, with the latest being a VENTURE DEBT round amounting to USD 1.50 mn on July 31, 2019, targeting sustainable personal care markets.By Humankind specializes in sustainable personal care products designed to minimize single-use plastic waste while maintaining efficacy and performance. The company’s core offerings include a range of natural deodorants, body washes, shampoos, conditioners, toothpastes, mouthwashes, and dental floss, many available in innovative formats such as refillable containers and solid bars. These products are formulated with clean, natural ingredients, aiming to address the environmental impact of traditional personal care items by providing eco-friendly alternatives. By Humankind primarily serves customers in North America, Europe, and select regions in Asia, ensuring accessibility to its sustainable offerings in multiple geographical markets.The revenue generation model for By Humankind is centered around direct-to-consumer sales through its e-commerce platform, as well as potential partnerships with retailers and wholesalers. Transactions involve the purchase of individual products or bundled packages designed to provide value while reducing plastic waste. Products such as the natural deodorant in a refillable container, solid body wash bars, and tablet-form toothpaste are positioned at competitive price points to attract a wide range of customers. Bundled offerings combine multiple best-selling items, providing economic savings for consumers and increasing average order value for the company. This pricing strategy is designed to incentivize repeat purchases and foster customer loyalty, thereby enhancing the overall revenue stream.By Humankind plans to expand its product line by introducing new sustainable personal care items in the near future, although specific release dates are not disclosed. The company is also targeting expansion into additional markets in Asia and Europe by the end of 2023. The recent funding of USD 1.50 mn will be utilized to support these initiatives, enhancing product development and increasing market reach.

## Funding rounds

- Seed, Feb 5, 2019, $4M — SV Angel, Lerer Hippeau Ventures, Great Oaks Venture Capital, BoxGroup, Red Sea Ventures

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Lerer Hippeau Ventures — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Seed