# Buzz ARVR Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/buzz-arvr-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: https://buzzar.app/
- Total disclosed funding: $1M
- Latest round: Seed (May 4, 2023)
- Investors on record: 1

## About

Based in Singapore, Buzz ARVR Pte. Ltd. specializes in innovative technology solutions that integrate AI and FinTech, transforming customer experiences in the travel and hospitality sectors through digital interactions.Buzz ARVR Pte. Ltd., founded in 2018 in Singapore, focuses on creating advanced solutions that enhance customer engagement in the hospitality industry. The company was co-founded by Bell Beh, Ken Lim, and Vladimir Beliavski, with Bell Beh serving as CEO. In total, Buzz ARVR has completed 3 deals, with the most recent funding round occurring in October 2024, where they raised USD 1.16 mn from HSBC Ventures, marking the total amount raised by the company at USD 1.16 mn.BuzzAR specializes in innovative technology solutions that integrate AI and FinTech to transform customer experiences within the travel and hospitality sectors. Their core offerings focus on digitizing places, people, and payments to enhance interactions and streamline operations for businesses. By creating avatars and immersive experiences, BuzzAR enables clients in large enterprises and government sectors across international markets, including Saudi Arabia and Singapore, to engage with their customers in new and engaging ways. The company's solutions are designed for a diverse client base, including hotels, resorts, and other hospitality services, ensuring effective onboarding of users from physical venues to digital platforms. Released in 2021, their products aim to address common challenges faced by organizations in the hospitality industry, such as online-to-offline (o2o) transitions and customer retention.BuzzAR generates revenue primarily through strategic partnerships and client engagements, focusing on business-to-business (B2B) transactions with large enterprises and government clients. Their revenue model includes subscription services for ongoing access to their digital platforms and potential performance-based incentives tied to user engagement metrics. For instance, a hotel chain may enter into a partnership with BuzzAR to deploy their avatar technology, paying a set fee for implementation and an ongoing subscription for support and updates. The company may also offer tailored solutions that align with clients' specific requirements, with pricing structured according to the complexity and scale of the service provided. This transactional structure supports a sustainable revenue stream while fostering long-term relationships with clients in various sectors.In October 2024, Buzz ARVR Pte. Ltd. raised USD 1.16 mn in venture funding from new investor HSBC Ventures, which will be utilized to expand its markets in the Middle East and North Africa (MENA) region, particularly in Saudi Arabia. The company is focused on developing new products designed for upcoming launches that aim to enhance their service offerings. This strategic expansion indicates Buzz ARVR’s plans to penetrate emerging markets while addressing the evolving needs of the hospitality sector.

## Funding rounds

- Seed, May 4, 2023, $1M — Cypher Capital

## Investors

- Cypher Capital (https://capitalatlas.ai/funds/cypher-capital) — Seed