# buynomics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/buynomics

- Industry: Software
- Headquarters: Cologne, Germany
- Website: www.buynomics.com
- Total disclosed funding: $44M
- Latest round: Series B (Feb 14, 2025)
- Investors on record: 8

## About

Based in Germany, buynomics GmbH specializes in advanced revenue optimization solutions using innovative technologies. The company focuses on simulating customer behavior to empower businesses in making data-driven decisions in pricing and product management.Founded in 2018 in Cologne, Germany, buynomics GmbH offers software solutions aimed at enhancing revenue growth through simulation of consumer purchasing behavior. The company has secured a total of 5 deals, including a recent SERIES B funding round on February 14, 2025, amounting to EUR 27.5 million led by Forestay Capital. The founders, Ingo Reinhardt and Sebastian Baier, have previously been involved in various ventures focused on technology and analytics.Buynomics specializes in end-to-end revenue optimization through its innovative product offerings, primarily powered by its Virtual Shopper AI technology. This solution allows businesses to simulate customer purchasing behavior and preferences, thus providing data-driven insights for decision-making on pricing, promotions, product portfolio management, and trade terms. The Virtual Shopper AI creates a highly accurate representation of real customers, enabling companies to optimize their strategies without the need for extensive analyses or unreliable focus groups. Targeted primarily at consumer goods and retail sectors, buynomics delivers its services globally, with particular emphasis on markets in North America and Europe, catering to a diverse clientele that includes retailers, manufacturers, and product managers seeking to enhance profitability and market positioning.Buynomics operates on a business-to-business model, providing its software solutions through subscription-based pricing structures tailored to the needs of its clients. The transactions typically involve annual agreements where clients access the Virtual Shopper AI and other analytical tools designed for revenue growth management. This framework allows partners to leverage Buynomics' capabilities to make informed decisions about pricing strategies and promotional activities. While specific pricing details for individual products or services are not disclosed, the company focuses on delivering value through comprehensive analytics and actionable insights that drive profitability for its clients in competitive markets. As a result, Buynomics fosters long-term partnerships that enhance revenue optimization for businesses across various industries.In February 2025, buynomics GmbH raised EUR 27.5 million in SERIES B funding, which will be utilized to bolster its global expansion efforts, particularly in North America, and to enhance its Virtual Shopper AI technology. The company is focusing on the development of new products that leverage this technology to offer even more sophisticated simulation capabilities. With the backing of new and returning investors, buynomics aims to strengthen its market presence and drive innovation in revenue management solutions across various sectors.

## Funding rounds

- Series B, Feb 14, 2025, $29M — Vi Partners, Seedcamp, Forestay Capital, Tomahawk.vc, Insight Luxembourg XII S.a r.I.
- Series A, Aug 31, 2022, $13M — Insight Partners, Seedcamp, Dieter von Holtzbrinck Ventures, La Famiglia, Tomahawk.vc
- Seed, Mar 25, 2021, $2.6M — Seedcamp, Dieter von Holtzbrinck Ventures, La Famiglia, Tomahawk.vc
- Seed, Sep 5, 2019 — Dieter von Holtzbrinck Ventures

## Investors

- Dieter von Holtzbrinck Ventures (https://capitalatlas.ai/funds/dieter-von-holtzbrinck-ventures) — Seed, Series A
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed, Series A, Series B
- La Famiglia (https://capitalatlas.ai/funds/la-famiglia) — Seed, Series A
- Tomahawk.vc (https://capitalatlas.ai/funds/tomahawk-vc) — Seed, Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- Vi Partners (https://capitalatlas.ai/funds/vi-partners) — Series B
- Forestay Capital (https://capitalatlas.ai/funds/forestay-capital) — Series B
- Insight Luxembourg XII S.a r.I. — Series B