# Button

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/button

- Industry: Internet
- Headquarters: New York, US
- Website: www.usebutton.com
- Total disclosed funding: $64M
- Latest round: Series C (Mar 29, 2019)
- Investors on record: 10

## About

Button, Inc. is a tech company specializing in AI-driven mobile link optimization, enhancing user engagement and boosting revenue for businesses through efficient routing to high-conversion destinations.Founded in 2014 and headquartered in New York, US, Button, Inc. focuses on mobile commerce solutions. The company has successfully raised USD 30.00 mn in its SERIES C funding round led by Icon Ventures on June 16, 2025, marking its total funding raised at USD 30.00 mn with a current company valuation of USD 194.29 mn. Co-founders Evelyn Li, Karen Roche, Michael Jaconi, Patricia Jacobs, Shutian Liu, and Stephen Milbank lead the company and its strategic vision.Button offers an AI-driven optimization platform designed to enhance user engagement and increase revenue through smart routing of mobile links. Their core product enables businesses to direct users to the highest-converting destinations, effectively turning each tap into a revenue-generating action. This solution benefits retailers, publishers, advertisers, and creators by driving users into mobile applications where conversion rates are significantly higher. The platform is supported by top-rated attribution capabilities and deterministic data for tracking user behavior, ensuring privacy and transparency, and is utilized across North America, Europe, and Asia-Pacific.Button generates revenue through partnerships and performance-based transactions with clients across various sectors, including retail, publishing, and advertising. The business model is based on performance fees tied to measurable outcomes, providing clients with optimized mobile links that enhance user conversions and overall engagement.Following its recent funding round on June 16, 2025, Button, Inc. aims to accelerate product innovation focused on creator and affiliate-driven commerce. The company targets expansion into new geographic markets, specifically enhancing its presence in Europe and Asia-Pacific. The growth funding from PSG Equity, alongside returning investors, will support these initiatives to bolster their market positioning.

## Funding rounds

- Series C, Mar 29, 2019, $30M — Redpoint Ventures, DCM, Norwest Venture Partners, Icon Ventures, Capital One Ventures
- Series B, Jan 25, 2017, $20M — Redpoint Ventures, DCM, Norwest Venture Partners, Greycroft
- Series A, Jan 22, 2015, $12M — Atlas Venture, Redpoint Ventures, DCM, Greycroft, Slow, Vayner/RSE
- Seed, Jul 10, 2014, $2.3M — Atlas Venture, DCM, Greycroft, MESA+, Vayner/RSE

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Seed, Series A
- DCM (https://capitalatlas.ai/funds/dcm) — Seed, Series A, Series B, Series C
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A, Series B
- MESA+ (https://capitalatlas.ai/funds/mesa) — Seed
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Seed, Series A
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B, Series C
- Slow (https://capitalatlas.ai/funds/slow) — Series A
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B, Series C
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series C
- Capital One Ventures (https://capitalatlas.ai/funds/capital-one-ventures) — Series C