# Butterfleye

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/butterfleye

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.getbutterfleye.com
- Total disclosed funding: $3.7M
- Latest round: Seed (Oct 1, 2016)
- Investors on record: 8

## About

Butterfleye is a technology company specializing in innovative surveillance solutions, focusing on the development and distribution of advanced CCTV and IP cameras for diverse security needs.Founded in 2013 in San Francisco, US, Butterfleye develops surveillance technology, specifically CCTV and IP cameras. The company has undergone strategic shifts to enhance its market offerings. The most recent funding round was a Seed round in December 2017, where the company raised USD 2.00 mn led by Brain Robotics Capital along with other investors including AngelList, Click Ventures, GEX Venture Capital, NetPosa Technologies, One Planet Ops, and Slow Ventures. Butterfleye was acquired by Ooma in December 2017 for an undisclosed amount.Butterfleye specializes in advanced surveillance solutions, primarily offering the CARCAM CAM-880, a universal CCTV camera with varifocal lens and 4x optical zoom, and the MC WF92-P, a compact Wi-Fi IP Full HD mini camera. These products serve diverse applications from commercial security to residential monitoring, catering to clients in retail, hospitality, and logistics across Europe, North America, and parts of Asia.Butterfleye's revenue model is based on direct sales of surveillance products, complemented by installation and support services. Transactions are primarily B2B, where businesses acquire tailored CCTV systems, ensuring a revenue stream aligned with customer needs. The pricing structure reflects product complexity and technology, particularly for flagship items like the CARCAM CAM-880 and MC WF92-P.Looking ahead, Butterfleye plans to leverage its recent funding from the Seed round in December 2017 to expand its product line and enhance market penetration. Specific initiatives include the development of new surveillance solutions tailored for emerging markets in Europe and Asia, alongside plans for geographic expansion into additional regions over the next few years. The funding will support product innovations and potentially facilitate entry into new sectors, enhancing the company's competitive position.

## Funding rounds

- Seed, Oct 1, 2016, $2M — Slow, AngelList, NetPosa Technologies, Click Ventures, One Planet Ops, GEX Venture Capital, Brain Robotics Capital, Click Ventures
- Seed, Oct 7, 2015, $0.6M — Slow
- Seed, Oct 30, 2014, $1.1M — Aslanoba Capital, GEX Venture Capital

## Investors

- Aslanoba Capital — Seed
- GEX Venture Capital (https://capitalatlas.ai/funds/gex-venture-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- AngelList — Seed
- NetPosa Technologies — Seed
- Click Ventures (https://capitalatlas.ai/funds/click-ventures) — Seed
- One Planet Ops — Seed
- Brain Robotics Capital (https://capitalatlas.ai/funds/brain-robotics-capital) — Seed