# Butfit Seoul

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/butfit-seoul

- Industry: Travel & Leisure
- Headquarters: Seoul, South Korea
- Website: www.butfitseoul.com/
- Total disclosed funding: $12M
- Latest round: Series B (Nov 25, 2025)
- Investors on record: 11

## About

Butfit Seoul, based in South Korea, is an online fitness platform specializing in group exercise programs aimed at enhancing physical strength and flexibility for individuals preparing for summer activities. Founded in 2018 in Seoul, South Korea, Butfit Seoul operates as a fitness service provider focusing on innovative group fitness programs. The founder, Jingyu Kong, spearheaded this venture, which has successfully raised KRW 10 billion in its latest funding round, series B, from new investors Murex Partners, Gravity Private Equity, FuturePlay, and Ilshin Investment, with participation from returning investors Kakao Ventures and BA Partners. Other unspecified investors also participated in the round. The company has completed a total of 5 investment deals, with its most recent deal dated November 2025, marking a significant step in its business growth trajectory. 

Butfit Seoul provides a unique group fitness program tailored for individuals looking to improve their physical strength, endurance, and flexibility, particularly in anticipation of the summer season. The curriculum emphasizes achieving optimal body balance through a well-rounded approach to fitness, featuring various locations for easier access. Monthly special classes are also part of their offerings to keep participants engaged. The company primarily caters to fitness enthusiasts seeking a comprehensive exercise experience across urban areas. 

Butfit Seoul generates revenue through a membership model that allows clients access to premium gym facilities and fitness classes, starting from 19,900 KRW. Members can engage in diverse fitness activities, including group workouts and specialized classes that form the core of their service offerings, thereby creating a consistent revenue stream while enhancing customer retention. The company aims to broaden its market reach and enhance service offerings with these developments.

## Funding rounds

- Series B, Nov 25, 2025, $6.8M — Kakao Ventures, FuturePlay, BA Partners, Ilshin Investment, Murex Partners, Gravity Private Equity
- Series C, May 25, 2022, $2.5M — BA Partners, Crit Ventures, Bokwang Venture Investment
- Series B, Apr 15, 2021, $1.8M — Capstone Partners, Kakao Ventures, BA Partners, WorksiT
- Series A, Jun 4, 2019, $1.3M — Kakao Ventures, Company K Partners

## Investors

- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Series A, Series B
- Company K Partners (https://capitalatlas.ai/funds/company-k-partners) — Series A
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series B
- BA Partners (https://capitalatlas.ai/funds/ba-partners) — Series B, Series C
- WorksiT — Series B
- Crit Ventures (https://capitalatlas.ai/funds/crit-ventures) — Series C
- Bokwang Venture Investment — Series C
- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Series B
- Ilshin Investment (https://capitalatlas.ai/funds/ilshin-investment) — Series B
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series B
- Gravity Private Equity (https://capitalatlas.ai/funds/gravity-private-equity) — Series B