# bTendo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/btendo

- Industry: Electronics
- Headquarters: Kefar Sava, Israel
- Website: www.btendo.com
- Total disclosed funding: $7M
- Latest round: Series A (Jan 30, 2007)
- Investors on record: 2

## About

bTendo specializes in high-quality apparel designed to enhance the mind, body, and spirit of wearers, focusing on personalization and accessibility through their online platform.bTendo operates in the apparel industry, providing a diverse range of clothing. The company is headquartered in Kefar Sava, Israel. It was acquired by STMicroelectronics in August 2012, marking a significant pivot in its business strategy. The company has attracted investment through funding rounds, culminating in a Series A round where it raised USD 7.00 mn from BlueRun Ventures and Viola Group, contributing to a total amount raised of USD 7.00 mn.The core product offerings of bTendo include a diverse range of apparel, such as dresses, shorts, coats, jackets, sportswear, t-shirts, cardigans, jumpers, and hoodies. The company emphasizes high quality and personalization in clothing, which caters to fashion-conscious consumers. With a strategy focused on international markets, bTendo provides free worldwide shipping for orders over USD 50, ensuring accessibility for a global customer base. Their products are tailored to meet various fashion needs, offering unique items that resonate with individual styles.bTendo generates revenue through direct-to-consumer sales on its online platform, utilizing a secure checkout system with 128-bit SSL security. Individual products are priced competitively, such as a patterned wrap dress at USD 19.99 and denim jackets at USD 22.99. The company engages customers through flash discounts and seasonal promotions, including a 25% off code, which helps drive transaction volume and foster customer loyalty.Looking ahead, bTendo plans to introduce new clothing lines that cater to evolving fashion trends, although specific release dates are yet to be announced. The company aims to expand its market presence beyond Israel into additional international regions, focusing on increasing its customer base globally. The funding raised in the Series A round will support these initiatives, enabling bTendo to enhance product offerings and expand its operational reach.

## Funding rounds

- Series A, Jan 30, 2007, $7M — BlueRun Ventures, Viola Group

## Investors

- BlueRun Ventures (https://capitalatlas.ai/funds/bluerun-ventures) — Series A
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series A