# Bryte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bryte

- Industry: Consumer Services
- Headquarters: Los Altos, US
- Website: www.bryte.com
- Total disclosed funding: $44M
- Latest round: Series A (Jul 27, 2022)
- Investors on record: 2

## About

Bryte, Inc. specializes in designing and manufacturing smart beds that enhance sleep quality through technology-driven solutions. Their innovative products cater to both individual consumers and luxury hospitality sectors.Founded in 2016 in Los Altos, US, Bryte, Inc. focuses on smart sleep solutions. The company has successfully completed two deals, with the most recent being a Series A round in July 2022, where they raised USD 20.000 mn led by Tempur Sealy International, Inc. The founders include Dave Humphrey, Ely Tsern, John Tompane, Jonathan Farringdon, and Joseph Todoroff, who have collectively brought expertise from various backgrounds. Bryte has not undergone any significant pivots in strategy.Bryte is primarily engaged in the design and manufacture of smart beds, specifically the Bryte Balance series, which incorporates advanced sleep optimization technology. Their core offerings include the Bryte Balance SIGNATURE and Bryte Balance PRO SERIES, both of which feature real-time pressure relief, customizable firmness settings, and an integrated app for enhanced user experience. The Bryte Balance SIGNATURE is positioned as a luxury smart bed, while the PRO SERIES adds advanced personalization tools, including a cooling cover and multiple comfort layers. Bryte targets a diverse customer base, including individual consumers seeking improved sleep quality and luxury and wellness hotels aiming to provide guests with high-end sleep experiences. The products are marketed across various geographical regions, specifically targeting the United States and expanding into luxury hotel markets.Bryte generates revenue through direct-to-consumer sales of their smart beds, along with potential partnerships with luxury hotels and wellness establishments. The company's flagship products, including the Bryte Balance SIGNATURE and Bryte Balance PRO SERIES, are available at starting prices of USD 3,999 and USD 5,999, respectively, with flexible financing options offered at rates as low as USD 111 and USD 167 per month via third-party financing partners. The transaction structure involves customers purchasing beds directly online, with additional revenue potentially deriving from selling accessories like adjustable bases. Bryte also engages in a customer-centric approach, allowing for a 100-night trial period, which further encourages consumer trust and satisfaction.In July 2022, Bryte, Inc. raised USD 20.000 mn in a Series A funding round led by Tempur Sealy International, Inc., with participation from ARCHina Capital Partners. This funding will support the development of new products aimed at enhancing customer sleep experiences and expanding into new geographic markets, particularly within luxury hotels across the United States. Bryte plans to release its latest innovations in the upcoming year, leveraging the recent investments to solidify their presence in the wellness industry.

## Funding rounds

- Series A, Jul 27, 2022, $20M — Tempur Sealy International, Inc., ARCHina Capital Partners
- Series A, Jan 13, 2021, $24M — ARCHina Capital Partners

## Investors

- ARCHina Capital Partners (https://capitalatlas.ai/funds/archina-capital-partners) — Series A
- Tempur Sealy International, Inc. — Series A