# Broom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/broom

- Industry: Internet
- Headquarters: South Jakarta City, Indonesia
- Website: www.broom.id
- Total disclosed funding: $17M
- Latest round: Series A (Oct 2, 2024)
- Investors on record: 6

## About

Based in Jakarta, Indonesia, and founded in 2021 by Pandu Adi Laras, PT Teknologi Usaha Nusantara, trading as Broom or broom.id, develops a digital platform that provides access for car dealers to acquire short-term loans by putting their car inventories up as collateral. In February 2022, PT Teknologi Usaha Nusantara raised USD 3 million in venture funding from investors AC Ventures and Quona Capital.

PT Teknologi Usaha Nusantara develops a platform Bloom that offers short-term loan facilities to auto dealers with a competitive interest rate. The company partners with financial institutions to provide low-cost financing which allows customers to access loan facilities by utilizing their existing inventory as collateral. The company's platform also allows auto-SMEs to digitalize their business processes, such as managing inventories, accessing financing, and managing their sell-side tools.

The company plans to use the funding to launch new products and services, expand its presence in major cities in Indonesia, and double the team by the end of 2022.

## Funding rounds

- Series A, Oct 2, 2024, $6M — Quona Capital, Openspace Capital, MUFG Innovation Partners, AC Ventures, PKSHA Technology Capital
- Series A, Mar 3, 2023, $8M — Quona Capital, Openspace Capital, MUFG Innovation Partners, AC Ventures, BRI Ventures
- Seed, Feb 25, 2022, $2.6M — Quona Capital, AC Ventures

## Investors

- Quona Capital (https://capitalatlas.ai/funds/quona-capital) — Seed, Series A
- AC Ventures — Seed, Series A
- Openspace Capital (https://capitalatlas.ai/funds/openspace-capital) — Series A
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series A
- BRI Ventures (https://capitalatlas.ai/funds/bri-ventures) — Series A
- PKSHA Technology Capital (https://capitalatlas.ai/funds/pksha-technology-capital) — Series A