# Broker Insights

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/broker-insights

- Industry: Insurance
- Headquarters: Dundee, UK
- Website: www.brokerinsights.com
- Total disclosed funding: $8.2M
- Latest round: Series A (Dec 14, 2021)
- Investors on record: 2

## About

Broker Insights provides advanced data analytics solutions for the insurance industry, enabling brokers to connect with insurers efficiently. Their technology enhances decision-making through real-time data analysis and tailored recommendations.Founded in 2017 and headquartered in Dundee, UK, Broker Insights delivers data analytics solutions specifically for the insurance sector. The company’s CEO, Fraser Edmond, leads the team as they focus on optimizing broker-insurer interactions. Broker Insights raised GBP 6 million in Series A funding on December 14, 2021, with Mercia Asset Management as the lead investor, alongside Chroma Ventures and others.Broker Insights offers advanced data analytics solutions tailored for the insurance industry, primarily through its flagship product, VISION™. This platform connects brokers with insurers, utilizing key data points to match risks with appropriate insurance providers, thereby enhancing placement opportunities. VISION™ serves both independent regional brokers and larger national and global insurance networks, allowing clients to discover untapped market opportunities. Features like MatchPoints™ intelligently identify ideal broker-insurer pairings based on real-time market data, supporting over 850 broker offices and 26 leading insurers and managing general agents (MGAs).Broker Insights generates revenue through subscription models linked to its VISION™ platform. Clients engage in partnerships that grant access to data insights, facilitating strategic growth and operational efficiency. The firm’s revenue streams hinge on B2B transactions, where insurers and brokers pay subscription fees for the analytical capabilities and matching services provided by VISION™. Clients benefit from tailored reports and analytics that enhance their underwriting and distribution strategies, driving customer retention and growth for Broker Insights.Following the GBP 6 million raised in Series A funding in December 2021, Broker Insights aims to enhance its platform’s development and accelerate growth in the UK while launching operations in the US. The company is focused on becoming a global leader in data analytics for the insurance sector.

## Funding rounds

- Series A, Dec 14, 2021, $8M — Mercia Asset Management, Chroma Ventures
- Seed, Oct 30, 2017, $0.3M — Chroma Ventures

## Investors

- Chroma Ventures (https://capitalatlas.ai/funds/chroma-ventures) — Seed, Series A
- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Series A