# Broadly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/broadly

- Industry: Marketing/Advertising
- Headquarters: Oakland, US
- Website: www.broadly.com
- Total disclosed funding: $16M
- Latest round: Series B (Jun 28, 2018)
- Investors on record: 4

## About

Broadly, Inc. is a technology company specializing in customer engagement and reputation management solutions, focused on enhancing the online presence of local service businesses through innovative tools and services.Founded in 2013 in Oakland, US, Broadly, Inc. provides a platform that facilitates customer interaction for local service businesses. The company has raised USD 5.56 mn in its latest funding round, Series B, with investors including Calibrate Ventures, Foundry Group, and Team Builder Ventures. As of March 17, 2023, Broadly was acquired by Vendasta Technologies Inc., which will help integrate Broadly's services into Vendasta's broader platform. Mindy L is the current CEO.Broadly offers an integrated platform designed to enhance customer engagement and reputation management for local service businesses. Their core product features include an AI-powered assistant that engages with customers 24/7, automating responses to inquiries and managing review requests. This facilitates improved communication with clients while allowing businesses to concentrate on their core operations. The platform enables users to capture customer feedback immediately after service completion, draft responses to reviews, and manage their online presence across various directories and social media platforms. Broadly primarily serves sectors such as automotive services, home services, pet services, law firms, and dental practices, targeting local businesses primarily in North America.Broadly's revenue model is based on subscription fees for its suite of services, which includes tools for review management, local SEO optimization, and customer engagement via SMS and email. Clients typically subscribe to different service tiers, which may vary based on the level of features and support required. For instance, businesses may sign up for a monthly subscription that grants access to review automation and AI-driven customer interaction features. Specific pricing plans are tailored to the needs of small to mid-sized enterprises, allowing for scalability as businesses grow. Transaction structures with clients are primarily B2B, focusing on direct partnerships with local service providers who benefit from enhanced online visibility and customer relationship management.The recent acquisition by Vendasta Technologies Inc. will enable Broadly to leverage Vendasta's end-to-end platform, expanding access for its channel partners and exposing Broadly's customer base to a wider range of products available in Vendasta's marketplace. This strategic move is expected to accelerate Broadly's growth as it integrates new features and services into its offerings. The collaboration aims to enhance customer engagement tools, thereby facilitating expansion into new markets, particularly aiming at regions in Canada and further into the North American market by the end of 2024.

## Funding rounds

- Series B, Jun 28, 2018, $5.6M — Foundry Group, Team Builder Ventures, Calibrate Ventures
- Series A, Jul 8, 2016, $6.5M — New Enterprise Associates, Foundry Group, Team Builder Ventures
- Seed, Jun 15, 2015, $3.5M — New Enterprise Associates, Foundry Group

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Seed, Series A, Series B
- Team Builder Ventures (https://capitalatlas.ai/funds/team-builder-ventures) — Series A, Series B
- Calibrate Ventures (https://capitalatlas.ai/funds/calibrate-ventures) — Series B