# Broadlume

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/broadlume

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.broadlume.com
- Total disclosed funding: $74M
- Latest round: Series C (Sep 13, 2022)
- Investors on record: 12

## About

Founded in 2015 by co-founders Todd Saunders and Dan Pratt and based in New York, US, Broadlume, formerly known as Adhawk, Inc., specializes in empowering retailers with advanced technology to enhance their online presence and streamline operations. In 2022, PSG Equity invested in Broadlume. In September 2022, Broadlume raised USD 60 million in Series C funding from investor Providence Strategic Growth.
 
Broadlume flagship products include a comprehensive digital retailing platform that integrates e-commerce capabilities with sophisticated tools such as product visualization, digital advertising, search engine optimization (SEO), and customer review management. The company also offers a suite that includes features such as digital retailing, inventory management, job costing, and integrated accounting. The cloud-based platform enables users to handle leads, track inventory, manage finances, and generate reports seamlessly from a single interface. Additionally, Broadlume offers a comprehensive retail selling system that integrates a physical showroom with digital retailing tools. This approach empowers retailers to achieve closing rates, with reporting margins. The product offerings include advanced flooring visualization tools, e-commerce solutions for sample ordering, and digital advertising capabilities to maximize visibility and sales. The business offers a support system that includes educational resources, case studies, and ongoing professional development opportunities. The firm serves a diverse clientele, including independent retailers, flooring manufacturers, and distributors, providing tailored solutions to streamline operations and drive revenue growth.

## Funding rounds

- Series C, Sep 13, 2022, $60M — PSG Equity
- Series B, Apr 25, 2019, $13M — Entree Capital, Interplay, Accomplice, FJ Labs, Table Management
- Seed, Nov 23, 2015, $1.4M — Zelkova Ventures, Techstars, Matchstick Ventures, eonCapital Ventures, Tempo Ventures, Viralety Ventures

## Investors

- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed
- eonCapital Ventures — Seed
- Tempo Ventures (https://capitalatlas.ai/funds/tempo-ventures) — Seed
- Viralety Ventures (https://capitalatlas.ai/funds/viralety-ventures) — Seed
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series B
- Interplay (https://capitalatlas.ai/funds/interplay) — Series B
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Series B
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series B
- Table Management — Series B
- PSG Equity (https://capitalatlas.ai/funds/psg-equity) — Series C