# BRLab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brlab

- Industry: Medical Devices & Equipment
- Headquarters: Seoul, South Korea
- Website: www.brlab.ai
- Latest round: Seed (Dec 31, 2021)
- Investors on record: 1

## About

Based in South Korea, BRLab Inc. specializes in digital health solutions, focusing on enhancing sleep quality through innovative technology and advanced sleep optimization products.BRLab Inc. was founded in 2021 in Seoul, South Korea, and operates in the digital health sector. The company has completed 4 deals, with the most recent funding round occurring on July 4, 2023, where they raised KRW 2.5 billion from Golden Oak Investment and other investors. Emmanuel Lee serves as the CEO and is one of the founders.BRLab's primary product, the Benzamin Mattress, utilizes biosynchronization technology to enhance users' sleep quality by optimizing heart and breathing rhythms. The mattress features AI-driven functionalities, including Quick Sleep Control, Deep Sleep Control, and Wake-Up Control, responding to biometric data. Targeted consumers include individuals with sleep disorders, students, professionals, and fitness enthusiasts across North America, Europe, and Asia.In 2023, BRLab Inc. reported a revenue of KRW 505,563.6 from direct-to-consumer sales of the Benzamin Mattress and associated AI Sleep Controller, alongside subscription services for ongoing sleep coaching and data analysis.Following the recent funding round in July 2023, BRLab Inc. plans to expand its product line with new sleep enhancement technologies and features, aiming for releases in the next year. The company is also looking to penetrate new markets in Southeast Asia and Europe by 2025. The funds raised will support the development of these products as well as marketing efforts to facilitate the expansion into these targeted regions.

## Funding rounds

- Seed, Dec 31, 2021 — AJU IB Investment

## Investors

- AJU IB Investment (https://capitalatlas.ai/funds/aju-ib-investment) — Seed