# Brigit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brigit

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.hellobrigit.com
- Total disclosed funding: $38M
- Latest round: Series A (Jan 21, 2021)
- Investors on record: 15

## About

Based in the US, Brigit offers financial technology solutions aimed at helping users manage their finances effectively through services like cash advances and credit improvement tools.Brigit, founded in 2017, is a financial technology company based in New York, US, providing financial management services. The company was established by Hamel Kothari, Matthew Baggett, Srdjan Ristanovic, and Zuben Mathews. It has completed a total of 3 deals with the most recent funding round being an Add-on trade sale on December 12, 2024, where Upbound, Inc. acquired Brigit for USD 325.00 mn. To date, Brigit has raised a total of USD 35.00 mn in funding.Brigit is a financial technology company that offers a range of services designed to assist individuals in managing their finances more effectively. Its core product offerings include Instant Cash, which allows users to obtain cash advances ranging from USD 25 to USD 250 without requiring a credit check or imposing late fees. Additionally, Brigit provides a Credit Builder service aimed at helping users improve their credit scores while they save, along with tools that deliver comprehensive credit reports and insights into spending habits. The platform targets a diverse user base, including over nine million individuals looking for fast access to cash, budgeting support, and credit management solutions. These services cater primarily to consumers in the United States, with an emphasis on addressing financial needs for those who may struggle with overdrafts and budgeting challenges.Brigit generates revenue through a subscription model, with monthly fees ranging from USD 8.99 to USD 14.99 for access to its premium features. Users pay a fee for the Instant Cash service and may opt for Express Delivery of funds, which incurs an additional cost. The transaction structure primarily operates on a direct-to-consumer basis, allowing individual users to subscribe directly through the Brigit app. The company’s offerings, such as the Brigit Credit Builder service, enhance its value proposition by appealing to consumers looking to improve their financial health while managing daily expenses. Overall, Brigit's revenue model is designed to provide ongoing financial support to users, ultimately fostering a loyal customer base and promoting financial stability among its clientele.Brigit plans to expand its product offerings and is currently working on new features targeted for launch in early 2025. The company is looking to enter additional markets within the US and is strategizing to enhance its reach by late 2025. Recent funding will be utilized to support these initiatives, particularly focusing on integrating new liquidity solutions and expanding its budgeting and financial education services as part of the acquisition by Upbound, Inc.

## Funding rounds

- Series A, Jan 21, 2021, $35M — CRV, Lightspeed Venture Partners, DCM, Shasta Ventures, Hummingbird Ventures, DN Capital, Core Innovation Capital, Sound Ventures, Nyca, Abstract Ventures, Secocha Ventures, Thirty5 Ventures, Flourish Ventures
- Seed, Feb 1, 2018, $3M — DCM, Canaan Partners, DN Capital, Brooklyn Bridge Ventures, Nyca

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Seed, Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed, Series A
- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- Nyca (https://capitalatlas.ai/funds/nyca) — Seed, Series A
- CRV (https://capitalatlas.ai/funds/crv) — Series A
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- Hummingbird Ventures (https://capitalatlas.ai/funds/hummingbird-ventures) — Series A
- Core Innovation Capital (https://capitalatlas.ai/funds/core-innovation-capital) — Series A
- Sound Ventures (https://capitalatlas.ai/funds/sound-ventures) — Series A
- Abstract Ventures (https://capitalatlas.ai/funds/abstract-ventures) — Series A
- Secocha Ventures (https://capitalatlas.ai/funds/secocha-ventures) — Series A
- Thirty5 Ventures (https://capitalatlas.ai/funds/thirty5-ventures) — Series A
- Flourish Ventures (https://capitalatlas.ai/funds/flourish-ventures) — Series A