# BrightNest

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brightnest

- Industry: Education/Training
- Headquarters: Denver, US
- Website: www.brightnest.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Nov 1, 2011)
- Investors on record: 4

## About

BrightNest is a digital platform that specializes in home improvement and maintenance services, offering personalized project recommendations to homeowners to enhance their living environments and simplify home management tasks.BrightNest, founded in 2011 and headquartered in Denver, US, is a home improvement platform that connects homeowners with personalized project recommendations. The company received a total of USD 0.20 mn from three different funding rounds. In August 2013, BrightNest was acquired by Angi for USD 2.65 mn, marking a significant change in its business operations.BrightNest offers a range of home improvement and maintenance services aimed at homeowners seeking to enhance their living environments. Their primary product is a digital platform that provides users with personalized recommendations for home projects, encompassing areas such as cleaning, organization, and home repair. The service addresses common homeowner challenges, including maintaining property value, improving energy efficiency, and enhancing aesthetic appeal. By connecting users with local service providers and resources, BrightNest facilitates a seamless experience from project conception to execution. Their customer base includes homeowners, renters, and property managers primarily in urban markets across the United States, particularly in regions with high real estate activity.BrightNest generates revenue through a subscription-based model, offering various tiers of service that provide access to exclusive content, personalized project planning tools, and discounts on partner services. The transactional structure involves direct-to-consumer engagements, where clients pay a recurring fee to access premium content and services. Additionally, BrightNest collaborates with local service providers, establishing partnerships that allow users to book services directly through the platform. The pricing plans are tiered, with features designed to cater to different levels of user engagement, including flagship services that offer comprehensive home management solutions. This pricing strategy not only enhances customer loyalty but also drives consistent revenue flow from subscriptions and partner service bookings.Following the acquisition by Angi, BrightNest aims to leverage the latest funding to enhance its digital platform with new features designed for more streamlined user experience. The company plans to expand its services into new urban markets across the United States by the end of 2024. Recent developments include the introduction of improved project planning tools and personalized content features, aimed at increasing user engagement and retention.

## Funding rounds

- Seed, Nov 1, 2011, $0.9M — Pritzker Group Venture Capital, OCA Ventures, 500 Global, Quotidian Ventures

## Investors

- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Seed
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Quotidian Ventures (https://capitalatlas.ai/funds/quotidian-ventures) — Seed