# Bright Light Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bright-light-systems

- Industry: Electronics
- Headquarters: Alpharetta, US
- Website: www.brightlightsystems.com
- Total disclosed funding: $1.9M
- Latest round: Series A (Dec 12, 2012)
- Investors on record: 1

## About

Bright Light Systems, Inc. specializes in advanced lighting solutions for industrial applications, ensuring enhanced visibility and safety in critical environments through innovative products and technology integration.Bright Light Systems, Inc. was founded in 2010 and is headquartered in Alpharetta, US. The company focuses on providing specialized lighting solutions and was recently acquired by Phoenix Products Company Inc. in February 2019, a move indicating a strategic pivot to expand its market reach. The acquisition also follows its previous funding round led by Fulcrum Equity Partners, where the company raised USD 1.90 mn through a Series A round, bringing the total amount raised to USD 1.90 mn. Bright Light has engaged in two deals to date.Through its acquisition by Phoenix Products LLC, Bright Light Systems offers a variety of lighting solutions, including floodlights, large area lights, loading dock lights, and explosion-proof lights. These products are aimed at improving safety and visibility in environments such as industrial ports, mining operations, and government facilities. The integration of advanced lighting control systems enhances their functionality, allowing tailored management of lighting needs.Phoenix Products LLC generates revenue primarily through direct sales of industrial lighting fixtures and controls. Their client base, focusing on B2B transactions, engages in purchase agreements for bulk orders, emphasizing flagship products like explosion-proof and vaporproof lights. The firm's distribution strategy includes partnering with distributors for wider market access, ensuring aftersales support, and qualifying clients for warranties to promote customer retention.Looking ahead, Bright Light Systems plans to expand its product offerings, although specific upcoming products have yet to be detailed. The company aims to penetrate new geographic markets, targeting specific regions in North America for expansion. The recent acquisition by Phoenix Products is expected to bolster these initiatives and enhance operational capabilities to support growth, as evidenced by their strategic acquisition in February 2019.

## Funding rounds

- Series A, Dec 12, 2012, $1.9M — Fulcrum Equity Partners

## Investors

- Fulcrum Equity Partners (https://capitalatlas.ai/funds/fulcrum-equity-partners) — Series A