# Bright Cellars

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bright-cellars

- Industry: Consumer Products
- Headquarters: Milwaukee, US
- Website: www.brightcellars.com
- Total disclosed funding: $22M
- Latest round: Series B (Aug 31, 2021)
- Investors on record: 7

## About

Founded in 2014 and based in Wisconsin, US, Bright Cellars Inc. operates as an online wine club that offers a personalized wine experience that adapts to individual preferences. Gener8tor exited its stake in Bright Cellars Inc.

Bright Cellars provides a subscription service where customers take a quiz to determine their taste preferences. Based on the quiz results, the company curates a selection of wines, delivering six personalized bottles to customers’ doors. The service includes educational wine cards with each shipment, helping customers learn about their selections.

The company generates revenue primarily through its subscription model. New members receive their first six bottles for USD 55, and ongoing revenue is derived from monthly subscription fees and purchases from the wine shop.

## Funding rounds

- Series B, Aug 31, 2021, $11M — Northwestern Mutual Capital, Revolution Ventures, Cleveland Avenue
- Series A, Mar 6, 2019, $8.5M — Revolution Ventures, CSA Partners
- Seed, Aug 18, 2015, $1.8M — gener8tor, Angels on the Water, CSA Partners, BrightStar Wisconsin

## Investors

- gener8tor (https://capitalatlas.ai/funds/gener8tor) — Seed
- Angels on the Water — Seed
- CSA Partners (https://capitalatlas.ai/funds/csa-partners) — Seed, Series A
- BrightStar Wisconsin — Seed
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series A, Series B
- Northwestern Mutual Capital (https://capitalatlas.ai/funds/northwestern-mutual-capital) — Series B
- Cleveland Avenue (https://capitalatlas.ai/funds/cleveland-avenue) — Series B