# Brigade Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brigade-group

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.brigade.com
- Total disclosed funding: $9M
- Latest round: Series A (Aug 6, 2014)
- Investors on record: 1

## About

Brigade Group, Inc. is a premium domain brokerage firm that provides domain sales, acquisitions, and corporate domain management services, helping businesses secure high-value digital assets for brand enhancement and growth.Founded in 2014 in San Francisco, US, Brigade Group, Inc. specializes in premium domain brokerage. The company has completed 2 deals, with its most recent deal occurring in May 2019. Brigade Group, Inc. was acquired by Countable Corporation, a portfolio company of Canaan Partners. The founders, Casey Durham and Matt Mahan, have previous entrepreneurial backgrounds.Brigade.com, operating under Defining.com, specializes in premium domain brokerage, offering a comprehensive suite of services that include domain sales, acquisitions, and corporate domain services such as brand protection and management. Their primary focus is to assist businesses in securing high-value digital addresses, which are recognized as critical assets for brand enhancement, lead generation, and overall business growth. The company serves various industries, targeting startups, established enterprises, and individual entrepreneurs looking to elevate their online presence. The core offerings are designed to address the challenges of brand visibility and legitimacy in an increasingly competitive digital marketplace, enabling clients to maximize their return on investment through the strategic acquisition of ultra-premium .COM domains. Brigade.com’s services are marketed and delivered globally, focusing on key markets such as North America, Europe, and Asia, where demand for digital assets continues to rise.Brigade.com generates revenue through transactions involving the sale and acquisition of premium domain names, which are facilitated via a trusted third-party escrow service. Clients engage with the firm to receive pricing guidance and insights into comparable sales before submitting offers for desired domains. Once an offer is accepted, the client may enter a payment plan that allows for immediate usage of the domain, while outright ownership is conferred upon the completion of the final payment. This structure allows Brigade.com to cater to various client needs, from established corporations to individual entrepreneurs seeking to enhance their branding strategy. The revenue model is primarily B2B, focusing on direct interactions with businesses rather than retail or consumer sales, ensuring a specialized approach to meeting the unique requirements of each client.Brigade Group, Inc. plans to enhance its service offerings and expand into new markets, particularly in North America and Europe by the end of 2023. The company intends to leverage its recent Series A funding round of USD 9.00 mn from SV Angel to support the development of new products aimed at improving client engagement and services. Brigade Group, Inc. aims to capitalize on the increasing demand for premium digital assets as it continues to grow.

## Funding rounds

- Series A, Aug 6, 2014, $9M — SV Angel

## Investors

- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A