# Bridge2 Solutions, LLC.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bridge2-solutions

- Industry: Software
- Headquarters: Alpharetta, US
- Website: www.bridge2solutions.com
- Total disclosed funding: $35M
- Latest round: Series A (May 10, 2016)
- Investors on record: 1

## About

Bridge2 Solutions, LLC. specializes in providing comprehensive solutions that integrate traditional loyalty programs with cryptocurrency and digital assets, enabling businesses to enhance customer engagement and transaction efficiency.Bridge2 Solutions, LLC. was founded in 2006 in Alpharetta, US, focusing on innovative loyalty solutions. The company has undergone strategic developments, including its most recent acquisition by Intercontinental Exchange, Inc. in February 2020. The firm was co-founded by Andy Althauser, who has a history in launching technology-driven initiatives. The company has raised a total of USD 35.00 mn through various funding rounds, with the latest round being a Venture Debt round led by Silicon Valley Bank, which brought in USD 37.00 mn.Bridge2 Solutions offers a suite of products that enhance the integration of loyalty programs with cryptocurrency, facilitating seamless access to digital assets for both businesses and consumers. Their offerings include advanced loyalty program solutions that leverage blockchain technology to enhance customer engagement, allowing businesses to convert rewards into digital currencies, thus catering to a broad range of clients including financial institutions, retailers, and technology companies across the U.S. and selected international markets.Bridge2 Solutions generates revenue through multiple channels, including partnerships with businesses for loyalty program integration, transaction fees from their digital asset platforms, and subscription models for enhanced service offerings. These revenue streams are supported by transaction fees associated with the use of their technology for converting traditional loyalty points into cryptocurrency, which ensures a stable financial foundation.Following its acquisition by Intercontinental Exchange, Inc., Bridge2 Solutions plans to leverage enhanced resources to expand its product offerings and enter new markets. The company aims to launch innovative loyalty solutions incorporating cryptocurrency features by the end of 2021, targeting expansion into European and Asian markets. The recent funding will be utilized to support product development and market entry strategies, ensuring a solid approach to growth in the evolving digital asset landscape.

## Funding rounds

- Series A, May 10, 2016, $35M — Updata Partners

## Investors

- Updata Partners (https://capitalatlas.ai/funds/updata-partners) — Series A