# Bridg

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bridg

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.bridg.com
- Total disclosed funding: $13M
- Latest round: Series B (Jun 13, 2017)
- Investors on record: 9

## About

Bridg, Inc. is a US-based company specializing in cookieless identity resolution through its subscription-based Software as a Service (SaaS) platform, designed to convert anonymous shoppers into identifiable consumers.Founded in 2012 in Los Angeles, US, Bridg Inc. operates a SaaS platform focused on identity resolution. The company was involved in a Trade Sale to Cardlytics, Inc. on April 13, 2021, for approximately USD 350 mn. The founders of the company include Amit Jain and Evan Rallis, who continue to serve as co-CEOs.Bridg offers a subscription-based Software as a Service (SaaS) platform focused on cookieless identity resolution, enabling retailers and brands to convert anonymous customers into identifiable, loyal consumers. The core functionalities of Bridg’s platform include comprehensive shopper profiling, integration of first-party data, and actionable insights generated from SKU-level purchase data enriched with demographic, socioeconomic, and lifestyle attributes. This technology addresses the specific marketing challenges faced by industries such as quick-service restaurants (QSR), convenience retail, grocery, and live entertainment by facilitating personalized marketing campaigns and improving customer engagement. Bridg's solutions are primarily utilized in North America, with notable applications in both urban and suburban markets where customers seek enhanced shopping experiences.Bridg generates revenue through a subscription model, allowing clients to access its identity resolution technology and analytics capabilities. Clients typically include retail chains and quick-service restaurants that utilize Bridg's services to enhance their marketing efforts and gather insights on customer behavior. The business operates on a B2B structure, where retailers subscribe to the platform to access comprehensive customer data and analytics tools, facilitating targeted marketing campaigns. Although precise pricing details for Bridg’s services are not provided, the subscription model generally encompasses various tiers based on the scale of data usage and the depth of analytics required, enabling clients to drive growth and efficiency in their marketing strategies.Following the acquisition by Cardlytics, Inc. in April 2021, Bridg Inc. will utilize the USD 350 mn funding to accelerate its growth. The company plans to enhance its platform by launching new products designed for improved identity resolution capabilities. Bridg is also exploring expansion into additional markets, focusing on sectors such as grocery and live entertainment, with targeted timelines for implementation in 2022. Mr. Amit Jain will continue to lead as CEO, guiding the company through this growth phase.

## Funding rounds

- Series B, Jun 13, 2017, $11M — Visa Inc., March Capital, NextEquity Partners, Morpheus Ventures
- Series A, Nov 20, 2014 — Baroda Ventures, Wavemaker Partners, Karlin Ventures, March Capital
- Seed, Apr 15, 2013, $1.6M — Wavemaker Partners, Mucker Capital, Canyon Creek Capital

## Investors

- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Seed, Series A
- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Canyon Creek Capital (https://capitalatlas.ai/funds/canyon-creek-capital) — Seed
- Baroda Ventures (https://capitalatlas.ai/funds/baroda-ventures) — Series A
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Series A
- March Capital (https://capitalatlas.ai/funds/march-capital) — Series A, Series B
- Visa Inc. — Series B
- NextEquity Partners (https://capitalatlas.ai/funds/nextequity-partners) — Series B
- Morpheus Ventures (https://capitalatlas.ai/funds/morpheus-ventures) — Series B