# BrandYourself

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandyourself

- Industry: Internet
- Headquarters: New York, US
- Website: www.brandyourself.com
- Total disclosed funding: $4.5M
- Latest round: Series A (Jun 1, 2014)
- Investors on record: 2

## About

BrandYourself specializes in online reputation management and privacy protection, offering tools and services that enhance users' online presence while safeguarding personal information.BrandYourself provides solutions for managing online reputations and securing privacy. The company was founded by Evan McGowan-Watson, Patrick Ambron, and Pete Kistler. Patrick Ambron currently serves as CEO. BrandYourself is headquartered in New York, US. Recently, in June 2022, the company was acquired by Array, a portfolio company of General Catalyst Partners and Battery Ventures, from Zelkova Ventures, New Atlantic Ventures, Blossom Street Ventures, and Founders Fund for an undisclosed amount. The company has raised a total of USD 2.00 mn, with the latest funding round being a USD 2.00 mn investment led by Blossom Street Ventures.BrandYourself operates primarily in the online reputation management and privacy protection sectors, providing a suite of software and services designed to enhance users' online presence and safeguard personal information. Their core offerings include reputation management software that assists individuals and businesses in improving their search engine results, as well as social media cleanup software that targets the removal of unprofessional posts and images. The company also provides services aimed at removing sensitive personal information from data broker sites and performing dark web scans to identify potential identity theft risks. BrandYourself's target clientele includes individuals, such as job seekers and professionals looking to improve their personal branding, as well as businesses aiming to manage their online reputation and employee branding. The company primarily serves customers in North America and has expanded its reach to various international markets, tailoring its services to address the unique privacy and reputation challenges faced by users in different geographical regions.BrandYourself generates revenue through a combination of subscription-based pricing for its software solutions and service fees for reputation management services. Clients can engage with the company through various service tiers, which may include offerings such as negative Google result removal and personal branding assistance for individuals, as well as review management services for businesses. The subscription model allows users to access a suite of tools designed to monitor and improve their online presence, while service packages may involve one-time fees or ongoing contracts for management services. Specific pricing structures are established based on the scope and complexity of services provided, ensuring that both individual and business clients receive tailored support to meet their online reputation needs.Following the most recent acquisition in June 2022, BrandYourself plans to expand its product offerings to include new features aimed at enhancing online privacy and security. The company is targeting expansion into European and Asian markets by the end of 2023. The recent funding of USD 2.00 mn will be utilized to support these initiatives, enhancing product development and market entry strategies to address the growing demand for reputation management and privacy solutions.

## Funding rounds

- Series A, Jun 1, 2014, $3.3M — NAV.VC, Zelkova Ventures
- Series A, Mar 8, 2012, $1.2M — Zelkova Ventures

## Investors

- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Series A
- NAV.VC (https://capitalatlas.ai/funds/nav-vc) — Series A