# BrandTotal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandtotal

- Industry: Software
- Headquarters: New York, US
- Website: www.brandtotal.com
- Total disclosed funding: $20M
- Latest round: Series B (Jun 8, 2020)
- Investors on record: 9

## About

BrandTotal Ltd. is a New York-based analytics company that specializes in delivering actionable insights for brands by analyzing digital marketing strategies across various platforms.Founded in 2016, BrandTotal Ltd. operates as an analytics firm that focuses on providing competitive intelligence and marketing insights. The company is headquartered in New York, US, and was co-founded by Alon Leibovich, Amir Leshman, and Omer Ramote. The most recent funding round occurred on June 8, 2020, when BrandTotal raised USD 12.00 mn in Series B funding led by InCapital, with additional investments from FJ Labs, Flint Capital, Glilot Capital Partners, KDC Media Fund, and Maor Investments. To date, BrandTotal has completed five deals, raising a total of USD 12.00 mn.BrandTotal offers a suite of digital marketing analytics tools that help brands understand their competitive landscape by providing insights into competitors' marketing strategies across various online platforms. Their products enable clients to analyze market trends, track advertising campaigns, and optimize their marketing approaches based on data-driven insights.BrandTotal generates revenue through a subscription-based model, allowing clients to access premium analytics services that include comprehensive marketing insights and competitive analysis. This structure supports a direct-to-consumer approach, enhancing user engagement while ensuring a steady revenue stream from its subscription services.Looking ahead, BrandTotal plans to leverage the recent USD 12.00 mn in Series B funding to enhance its product offerings and expand its data science, sales, and marketing capabilities. The company is currently focused on launching new features aimed at improving user experiences and will target further expansion into additional markets within the next year.

## Funding rounds

- Series B, Jun 8, 2020, $12M — Glilot Capital Partners, Flint Capital, FJ Labs, KDC Media Fund, Maor Investments, INcapital Ventures
- Series A, Oct 15, 2019 — FJ Labs
- Series A, Sep 25, 2018, $6M — Dick Clark Productions, Glilot Capital Partners, Flint Capital, NHN Investment, FJ Labs, One Way Ventures
- Series A, May 24, 2018 — FJ Labs
- Seed, Jul 26, 2017, $2M — Dick Clark Productions, Glilot Capital Partners, KDC Media Fund

## Investors

- Dick Clark Productions — Seed, Series A
- Glilot Capital Partners (https://capitalatlas.ai/funds/glilot-capital-partners) — Seed, Series A, Series B
- KDC Media Fund (https://capitalatlas.ai/funds/kdc-media-fund) — Seed, Series B
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A, Series B
- Flint Capital (https://capitalatlas.ai/funds/flint-capital) — Series A, Series B
- NHN Investment (https://capitalatlas.ai/funds/nhn-investment) — Series A
- One Way Ventures (https://capitalatlas.ai/funds/one-way-ventures) — Series A
- Maor Investments (https://capitalatlas.ai/funds/maor-investments) — Series B
- INcapital Ventures (https://capitalatlas.ai/funds/incapital-ventures) — Series B