# Brandtone

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandtone

- Industry: Marketing/Advertising
- Headquarters: Dublin, Ireland
- Website: www.brandtone.ie
- Total disclosed funding: $19M
- Latest round: Series C (Jan 13, 2014)
- Investors on record: 3

## About

Brandtone is a digital marketing firm that enhances customer engagement through innovative loyalty programs and data-driven consumer insights, bridging the gap between brands and their target consumers.Founded in 2010 in Dublin, Ireland, Brandtone specializes in digital marketing solutions aimed at customer engagement. In June 2015, the company raised EUR 18.5 mn from Ares Management, Syngenta Ventures, Unilever Ventures, and Verlinvest, targeting new investment to expand its offerings. The company has completed a total of 4 deals since its inception.Brandtone.ie specializes in enhancing customer engagement through innovative digital marketing solutions. Their core offerings include loyalty programs, digital promotions, and data-driven consumer insights, which facilitate targeted marketing strategies that enhance customer retention and increase brand loyalty. Brandtone primarily serves clients in the fast-moving consumer goods (FMCG), retail, and telecommunications sectors, with products marketed across Europe, North America, and parts of Asia.Brandtone.ie generates revenue through a combination of subscription models and transactional partnerships with their clients. Businesses utilize their platform to launch loyalty programs and promotional campaigns, structured on a performance-based pricing model. Their flagship services include customizable loyalty solutions designed for both B2B and direct-to-consumer interactions, aligning their revenue structure with client performance metrics to promote mutual growth.Brandtone plans to launch new products focused on enhancing customer engagement and expanding its digital marketing capabilities by 2016. The recent funding of EUR 18.5 mn will be allocated towards these new product developments and market expansion efforts, particularly targeting markets in Europe and North America, where digital engagement continues to grow in importance.

## Funding rounds

- Series C, Jan 13, 2014, $19M — Unilever Ventures, Syngenta Ventures, Verlinvest

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series C
- Syngenta Ventures (https://capitalatlas.ai/funds/syngenta-ventures) — Series C
- Verlinvest — Series C