# Brandnew

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandnew

- Industry: Marketing/Advertising
- Headquarters: Berlin, Germany
- Website: www.brandnew.io
- Total disclosed funding: $0.8M
- Latest round: Seed (Aug 26, 2014)
- Investors on record: 2

## About

Brandnew develops innovative digital solutions to enhance user interactions, focusing on tools that cater specifically to introverted individuals in various sectors, including education and social networking.Brandnew specializes in providing digital communication solutions that facilitate user engagement. Founded by Amanda Eaddy, the company has its headquarters in Berlin, Germany. Brandnew raised USD 0.850 mn in a Seed funding round on August 26, 2014, with investors including Berlin Ventures and PubliGroupe. This funding marks the total amount raised by the company, which has been involved in two deals to date.Brandnew focuses on delivering innovative digital solutions designed to enhance user engagement and facilitate online interactions. Their core offerings include a suite of software tools and applications aimed at streamlining communication for businesses and individuals who prefer digital interactions. These tools are specifically created to address the challenges faced by introverted users, providing a more comfortable platform for connecting with others. The services are utilized across various sectors, such as education, remote work, and social networking, effectively catering to a diverse clientele that includes individuals, educational institutions, and businesses aiming to foster inclusive environments. Their products are marketed and sold in North America, Europe, and select regions in Asia, where demand for digital communication solutions has increased.The revenue structure of Brandnew is primarily driven by a subscription-based model, allowing users access to its flagship products. Clients can choose from various pricing tiers, offering different levels of functionality and user capacity, which helps organizations and individuals select a plan that best fits their needs. Transactions typically occur directly between the company and its clients, ensuring seamless access to the tools and services offered. This direct-to-consumer approach provides users with timely support and updates, enhancing overall satisfaction with the product. Additionally, partnerships with educational institutions and businesses play a vital role in expanding their reach and establishing a steady revenue stream, as these collaborations often involve bulk subscriptions or licensed access to the company's offerings.Brandnew plans to leverage recent funding to enhance its product lineup and expand into new markets. The company is currently designing new tools aimed at improving user engagement, with potential launch dates anticipated in the near future. Focused on geographic expansion, Brandnew is targeting regions in Asia for increased market presence by the end of 2015. The USD 0.850 mn raised in the Seed funding round will be instrumental in supporting these initiatives, enabling the company to invest in product development and market outreach.

## Funding rounds

- Seed, Aug 26, 2014, $0.8M — Berlin Ventures, PubliGroupe

## Investors

- Berlin Ventures (https://capitalatlas.ai/funds/berlin-ventures) — Seed
- PubliGroupe — Seed