# BrandMaker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandmaker

- Industry: Software
- Headquarters: Karlsruhe, Germany
- Website: www.brandmaker.com
- Total disclosed funding: $61M
- Latest round: Series C (Jun 27, 2018)
- Investors on record: 6

## About

Based in Germany, BrandMaker GmbH operates as a provider of marketing performance management solutions, enhancing the strategic capabilities of marketers through innovative tools and insights.BrandMaker GmbH, founded in 2008 in Karlsruhe, Germany, specializes in marketing performance management. In February 2021, the company underwent a significant change when RUBICON Technology Partners acquired a majority stake from several investors, which included S-Kap Beteiligungskapital and Landesbank Baden-Württemberg. The acquisition is anticipated to bolster BrandMaker's global growth strategy, paving the way for product innovations and market expansions. The company has successfully completed a total of 6 funding deals. Its most recent funding round was a SERIES B round that raised USD 30.00 mn, led by eCAPITAL, bringing the total amount raised by the company to USD 30.00 mn. The current company valuation stands at USD 1,842.34 mn. The company is led by CEO Aysegül Lange and Mirko Holzer, while Sven Schäfer is recognized as the founder.BrandMaker GmbH has integrated its offerings into Uptempo, a comprehensive suite of marketing performance management solutions designed for mid-to-large enterprises. The platform includes advanced tools for marketing campaign planning, financial management, and predictive analytics, aimed at optimizing marketing expenditures and enhancing execution efficiency. These solutions are primarily utilized by clients in technology, consumer goods, and healthcare sectors, with a focus on North American and European markets, facilitating improved decision-making and agility for organizations.In 2022, BrandMaker GmbH reported revenue of USD 12,605,077.70 and an EBITDA of USD 33,955,647.30. Its revenue model is based on subscription services, enabling predictable income through annual contracts with clients, allowing them to leverage tools for marketing planning and financial analytics.Following the acquisition in February 2021, BrandMaker GmbH is focusing on expanding its product offerings and entering new markets. The company plans to innovate its product lines to meet evolving client needs and is looking to explore new geographic regions for expansion. The recent funding from the SERIES B round will be instrumental in supporting these initiatives and exploring further acquisition opportunities to enhance its market presence.

## Funding rounds

- Series C, Jun 27, 2018 — Landesbank Baden-Württemberg, eCAPITAL, S-Kap Beteiligungskapital
- Series B, Sep 25, 2017, $30M — eCAPITAL, S-Kap Beteiligungskapital
- Series A, Nov 10, 2016 — eCAPITAL
- Series A, Jul 25, 2014, $31M — PINOVA Capital, L-Bank, S-Kap Beteiligungskapital
- Seed, Nov 1, 2010 — ViewPoint Capital Partners

## Investors

- ViewPoint Capital Partners (https://capitalatlas.ai/funds/viewpoint-capital-partners) — Seed
- PINOVA Capital (https://capitalatlas.ai/funds/pinova-capital) — Series A
- L-Bank — Series A
- S-Kap Beteiligungskapital (https://capitalatlas.ai/funds/s-kap-beteiligungskapital) — Series A, Series B, Series C
- eCAPITAL (https://capitalatlas.ai/funds/ecapital) — Series A, Series B, Series C
- Landesbank Baden-Württemberg — Series C