# BRANDLESS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandless

- Industry: Internet
- Headquarters: Provo, US
- Website: www.brandless.com
- Total disclosed funding: $286M
- Latest round: Series C (Aug 23, 2018)
- Investors on record: 10

## About

Based in California, US, and founded in 2016 by CEO Tina Sharkey and Chairman Ido Leffler, Onward Partners, LLC, trading under the name Brandless, operates as a provider of an online shopping platform designed to offer a range of beauty and personal care products, food products, household and kitchen products and stationary. In August 2018, the company received a series C funding led by SoftBank‘s Vision Fund. In March 2019, after undergoing layoffs, Tina Sharkey, the company’s co-founder and CEO resigned but remained on the board. John Rittenhouse, former COO of Walmart, took on the CEO role in May 2019 but left in December. In February 2020, the company confirmed its shutdown, Brandless has stopped taking all new orders and plans to lay off 70 people, or about 90% of its staff, as it winds down operations. The company's remaining 10 employees will work to fulfill its last customer orders and consider acquisition offers. 

Brandless is an e-commerce company that sells private-label household and personal care products at low prices. The company's platform offers a curated assortment of products that match the values and requirements of today's consumers, from organic to gluten-free to paraben-free, enabling customers to buy products of their own choice.  

The company intends to use the Series C funding to continue investing in data science, in its operations and logistics platforms and capabilities, and accelerate the creation and distribution of new products and categories inspired by its community.

## Funding rounds

- Series C, Aug 23, 2018, $240M — New Enterprise Associates, Redpoint Ventures, GV, ACME Capital, Next Legacy Partners, SB Investment Advisers
- Series B, Jul 10, 2017, $32M — New Enterprise Associates, Redpoint Ventures, GV, Slow, Cowboy Ventures, ACME Capital, Cherry Tree Investments
- Series A, Dec 20, 2016, $13M — Redpoint Ventures, GV
- Seed, Mar 1, 2016, $1.5M — Slow, Cowboy Ventures, Been There

## Investors

- Slow (https://capitalatlas.ai/funds/slow) — Seed, Series B
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed, Series B
- Been There — Seed
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B, Series C
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B, Series C
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C
- ACME Capital (https://capitalatlas.ai/funds/acme-capital) — Series B, Series C
- Cherry Tree Investments — Series B
- Next Legacy Partners (https://capitalatlas.ai/funds/next-legacy-partners) — Series C
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series C