# Brandit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandit

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.brandit.co.jp
- Total disclosed funding: $1.8M
- Latest round: Series A (Apr 4, 2021)
- Investors on record: 3

## About

Based in Japan, Brandit Inc. specializes in providing digital transformation solutions for the fashion industry, focusing on product innovation and enhancing consumer experiences through technology.Founded in 2019 in Tokyo, Japan, Brandit Inc. operates in the digital transformation sector for the fashion industry, specifically brand incubation and solutions. The company has successfully executed 6 deals, with its most recent funding round being a Series C on November 30, 2023, raising JPY 13.000 mn from Hamee Corp. Brandit’s current valuation stands at JPY 2583.176 mn.Brandit Inc. specializes in digital transformation (DX) solutions for the fashion industry, focusing on brand incubation and brand solutions. Its primary offerings include accessories marketed under the INFiNi 8 brand, which features rings, bracelets, and earrings designed for daily wear. The company targets urban consumers in Japan, responding to contemporary fashion needs by leveraging technology to enhance the consumer experience.Brandit Inc. generates revenue primarily through direct-to-consumer sales of its fashion accessories, including those under the INFiNi 8 brand. Products are marketed through various digital channels, ensuring a seamless shopping experience. The company also pursues brand solutions that may involve service agreements with fashion brands looking to improve their market presence through digital strategies.The recent acquisition of Brandit Inc. by Agile Media Network Inc. in November 2023 is expected to contribute significantly to the company's business development. Brandit plans to leverage this acquisition to explore new product launches and expand its market presence.

## Funding rounds

- Series A, Apr 4, 2021, $1.2M — SMBC Venture Capital, DIMENSION, Daiko Advertising
- Seed, Nov 7, 2019, $0.6M — DIMENSION

## Investors

- DIMENSION — Seed, Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Daiko Advertising — Series A