# Branding Brand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/branding-brand

- Industry: Marketing/Advertising
- Headquarters: Pittsburgh, US
- Website: www.brandingbrand.com
- Total disclosed funding: $22M
- Latest round: Series B (Mar 11, 2015)
- Investors on record: 4

## About

Branding Brand is a technology company specializing in enterprise mobile app platforms for retail, hospitality, and B2B sectors, enhancing customer engagement and mobile commerce through integrated solutions.Branding Brand focuses on creating mobile application solutions for businesses in the retail and hospitality sectors. The company was founded by Chris Mason and Christina Koshzow. Their headquarters is located in Pittsburgh, US. In March 2015, Branding Brand raised USD 4 million in Series B financing from investors including Insight Partners, Lead Edge Capital, Tuesday Capital, and eBay Inc., bringing the total amount raised to USD 4 million with a current company valuation of USD 70.54 mn.Branding Brand offers an enterprise mobile app platform designed for retail, hospitality, and B2B environments. Their omnichannel solution integrates mobile applications, web interfaces, and in-store technologies, facilitating seamless customer interactions. The platform enhances mobile commerce by simplifying purchasing and improving engagement. Their clientele includes leading brands across various regions, including North America, Europe, and parts of Asia, targeting businesses that leverage mobile technology.Branding Brand generates revenue primarily through subscription-based services and partnerships with retail and hospitality organizations. Their mobile app platform is offered via a subscription model, providing access to tools that optimize customer interactions and drive sales. Typical transactions involve annual subscription fees, ensuring clients receive ongoing support, updates, and new features. Their services cater to both B2B and direct-to-consumer transactions, accommodating diverse business models.Following the Series B funding round in March 2015, Branding Brand plans to utilize the raised USD 4 million to support the development of new products and enhance existing services. They aim to expand into new geographic markets, specifically targeting regions in Asia by 2025. The funding will also assist in launching updated features designed to improve user experience and drive customer acquisition.

## Funding rounds

- Series B, Mar 11, 2015, $4M — Insight Partners, eBay Inc., Tuesday Capital, Lead Edge Capital
- Series B, Nov 26, 2013, $1M — Insight Partners, eBay Inc., Tuesday Capital, Lead Edge Capital
- Series B, Sep 11, 2013, $9.5M — Insight Partners, eBay Inc., Tuesday Capital, Lead Edge Capital
- Series A, Aug 1, 2012, $7.2M — Insight Partners, Tuesday Capital, Lead Edge Capital

## Investors

- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A, Series B
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Series A, Series B
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series A, Series B
- eBay Inc. — Series B