# Brandback

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brandback

- Industry: Marketing/Advertising
- Headquarters: Berlin, Germany
- Website: www.brandback.de/
- Total disclosed funding: $7.4M
- Latest round: Seed (Jun 10, 2025)
- Investors on record: 3

## About

Brandback, based in Berlin, Germany, offers an innovative resale platform for online retailers, enabling them to integrate sustainable fashion practices into their shopping ecosystems, thus enhancing customer engagement and satisfaction.Founded in 2023 in Berlin, Germany, Brandback operates as a resale platform for online retailers, allowing customers to sell second-hand fashion directly through their favorite retailers' websites. The company has successfully completed one funding deal, raising USD 7.4 mn in a Seed round led by Earlybird Venture Capital on June 10, 2025, with participation from 9900 Capital and bunch of angels GmbH. Brandback's current valuation stands at USD 40.055 mn.Brandback specializes in providing an integrated resale platform aimed at online retailers, helping them capitalize on the growing demand for sustainable fashion practices. Their core offerings involve embedding resale functionalities directly into the retailers' existing online ecosystems, including baskets, listings, and checkout processes. This seamless integration allows customers to easily resell their fashion purchases, thereby enhancing the retailers' value proposition while addressing consumer preferences for sustainability. The company targets a diverse client base, including fashion retailers and brands that seek to engage environmentally-conscious consumers, with a particular focus on markets in North America and Europe, where the demand for second-hand apparel is rapidly increasing.Brandback’s revenue model is structured around partnerships with online retailers that utilize their resale integration services. Retailers benefit from increased conversion rates and customer lifetime value, driving revenue through the resale of second-hand items exempt from tariffs. The company expects its resale services to contribute a significant percentage of total revenue for its retail partners within a five-year timeframe. By integrating this resale capability, retailers can turn their platforms into sustainable fashion hubs, appealing to consumers who prioritize eco-friendly shopping options. Transactions typically occur through a revenue-sharing model, where Brandback may derive income based on the volume of resale transactions facilitated through its platform.In June 2025, Brandback raised USD 7.4 mn in Seed funding to enhance its customer platform and expand market reach across different countries. The company plans to introduce new features and products to its platform that will improve user experience and streamline resale processes. Additionally, Brandback aims to expand its footprint in both the North American and European markets, focusing on areas where demand for sustainable fashion is growing rapidly. This strategic funding will support these initiatives, facilitating the company's growth and development in the resale fashion industry.

## Funding rounds

- Seed, Jun 10, 2025, $7.4M — Earlybird, bunch of angels GmbH, BNVT Capital

## Investors

- Earlybird (https://capitalatlas.ai/funds/earlybird) — Seed
- bunch of angels GmbH — Seed
- BNVT Capital (https://capitalatlas.ai/funds/bnvt-capital) — Seed