# Brand Thunder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brand-thunder

- Industry: Software
- Headquarters: Columbus, US
- Website: www.brandthunder.com
- Total disclosed funding: $1.7M
- Latest round: Angel (Jan 28, 2009)
- Investors on record: 1

## About

Brand Thunder enhances digital fan engagement by transforming new tab pages into personalized experiences. Their solutions allow businesses to connect with audiences effectively through curated content.Founded in 2006 by Patrick Murphy, Brand Thunder operates from Columbus, US. The company focuses on creating customized new tab experiences for web browsers, allowing brands to engage fans more intimately. In March 2010, Brand Thunder raised USD 0.10 mn in Series A financing, marking a significant point in its funding journey. The company has completed a total of 5 deals and continues to operate under the leadership of Patrick Murphy as CEO.Brand Thunder specializes in enhancing fan engagement through innovative new tab experiences for web browsers. Their primary product allows affinity brands and enterprises to transform a standard new tab page into a personalized, branded experience that they control. This solution addresses the need for effective communication channels by enabling partners to showcase their content and engage with audiences multiple times daily, thereby driving user interaction. The company’s client base includes over 300 partners who utilize these new tabs to generate increased online traffic and revenue. Brand Thunder's services are available in various geographical markets, focusing on industries that benefit from direct customer engagement, including sports, entertainment, and lifestyle brands.Brand Thunder generates revenue primarily through partnerships with brands that adopt its new tab solutions. The company's transaction structure involves B2B partnerships where clients pay for the service to customize their new tab pages, facilitating a direct line to their audience. The pricing plans are tailored to the specific needs of each client, ensuring that their content remains prioritized and visible. By leveraging its unique offerings, clients can expect to engage users frequently, leading to substantial traffic to their core digital assets. Brand Thunder's commitment to its partners is reflected in the high engagement rates achieved through its platform, contributing to the overall revenue model without disclosing specific financial details.In March 2010, Brand Thunder raised USD 0.10 mn in Series A financing, which is intended to support the development of new products that enhance user engagement. The company is also looking to expand into new markets, aiming to penetrate regions that show a growing interest in customized digital solutions. Specific geographic targets for expansion include North America and Europe, with plans to establish a presence there by 2024. This strategic direction will help solidify its market position and drive future revenue growth.

## Funding rounds

- Angel, Jan 28, 2009, $0.5M — Rev1 Ventures
- Seed, Jun 1, 2008, $1.2M — Rev1 Ventures

## Investors

- Rev1 Ventures (https://capitalatlas.ai/funds/rev1-ventures) — Seed, Angel