# Brand Affinity Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brand-affinity-technologies

- Industry: Marketing/Advertising
- Headquarters: Irvine, US
- Website: www.brandaffinity.net
- Total disclosed funding: $28M
- Latest round: Series D (May 2, 2012)
- Investors on record: 6

## About

Brand Affinity Technologies is based in US and engages in reinventing endorsement and celebrity marketing.

## Funding rounds

- Series D, May 2, 2012, $7.5M — Miramar, Newport Coast Investments, Ad Pepper Media International, Fulcrum Equity Partners, RimLight Capital, Matthew Pritzker Company
- Series C, Aug 24, 2010, $20M — Miramar, Newport Coast Investments, Ad Pepper Media International, Fulcrum Equity Partners, RimLight Capital

## Investors

- Miramar (https://capitalatlas.ai/funds/miramar) — Series C, Series D
- Newport Coast Investments — Series C, Series D
- Ad Pepper Media International — Series C, Series D
- Fulcrum Equity Partners (https://capitalatlas.ai/funds/fulcrum-equity-partners) — Series C, Series D
- RimLight Capital — Series C, Series D
- Matthew Pritzker Company (https://capitalatlas.ai/funds/matthew-pritzker-company) — Series D