# Branch Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/branch-metrics

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.branch.io
- Total disclosed funding: $250M
- Latest round: Series F (Feb 4, 2022)
- Investors on record: 8

## About

Branch Metrics, Inc. is a technology company specializing in mobile attribution and app analytics, providing solutions that enhance user engagement and improve conversion rates across various digital channels.Branch Metrics, Inc. was founded in 2014 in Palo Alto, US. The company provides mobile linking and attribution solutions designed to optimize user experiences. It was co-founded by Atif Siddiqi, Dmitri Gaskin, Mada Seghete, Oscar Parrilla, and Verity Sylvester. The company has received a total of 8 funding deals, with the most recent being a Series F round in February 2022, raising USD 142.87 mn led by New Enterprise Associates. The total amount raised by Branch to date is USD 142.87 mn, with a current company valuation of USD 3,824.97 mn.Branch offers a comprehensive suite of mobile attribution and app analytics solutions designed to enhance user engagement and drive conversion across various digital channels. Their core product, Branch Activation, features branded short links and QR codes, facilitating seamless user journeys in applications and websites. The platform allows businesses to create, manage, track, and measure links without extensive developer resources, optimizing the marketing process. Branch serves over 100,000 clients, including well-known companies like Warner Bros Discovery, Credit Karma, and Philips, across North America, Europe, and Asia.Branch generates revenue primarily through subscription-based pricing models, where clients pay for access to their mobile linking and measurement tools. These subscriptions typically follow annual or monthly billing cycles, enabling clients to enhance their marketing performance and attribution capabilities effectively. The flagship offerings include deep linking and mobile attribution services, tailored to meet the needs of both small businesses and large enterprises looking to improve customer retention and engagement.

## Funding rounds

- Series F, Feb 4, 2022, $143M — New Enterprise Associates, Empede Capital
- Series C, Apr 6, 2017, $59M — New Enterprise Associates, Madrona Venture Group, Cowboy Ventures, Pear VC, Playground Ventures
- Series B, Nov 24, 2015, $35M — New Enterprise Associates, Madrona Venture Group, Founders Fund, Cowboy Ventures, Pear VC
- Series A, Mar 11, 2015, $11M — New Enterprise Associates, TriplePoint Capital, Cowboy Ventures, Pear VC
- Seed, Sep 23, 2014, $2.8M — New Enterprise Associates
- Angel, May 1, 2014, $0.3M — Pear VC

## Investors

- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Angel, Series A, Series B, Series C
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A, Series B, Series C, Series F
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series A
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Series A, Series B, Series C
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series B, Series C
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series B
- Playground Ventures (https://capitalatlas.ai/funds/playground-ventures) — Series C
- Empede Capital (https://capitalatlas.ai/funds/empede-capital) — Series F