# Brainshark

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/brainshark

- Industry: Software
- Headquarters: Waltham, US
- Website: www.brainshark.com
- Total disclosed funding: $21M
- Latest round: Series C (May 25, 2005)
- Investors on record: 7

## About

Brainshark, Inc. specializes in delivering sales enablement solutions to enhance the performance of customer-facing teams through advanced training and coaching software.Founded in 1999 in Waltham, US, Brainshark, Inc. provides sales training and coaching services. The company underwent a significant change when it was acquired in August 2021 by Bigtincan Mobile Pty Ltd from various investors including 3i and Citizens Capital. The current CEO is Greg Flynn, while co-founders Claudia Payés and Joe Gustafson have played pivotal roles in its development. The company has raised a total of USD 6.94 mn in funding through 3 funding rounds, with the most recent being Series C, completed on 2021-08-23, which valued the company at USD 32.462 mn.Brainshark, Inc. offers a robust suite of sales enablement tools designed to improve training, onboarding, and coaching for sales teams. Key products include training software that utilizes AI-driven coaching, personalized learning paths, and interactive content to address the specific needs of individual sales representatives. These solutions facilitate effective training and enhance customer interactions, serving a wide range of industries such as life sciences, financial services, telecommunications, and retail across North America, Europe, and Asia Pacific.Brainshark, Inc. operates on a subscription-based revenue model, providing tiered pricing plans tailored to enterprise clients including sales teams and marketing departments. Engaging with services like AI-driven coaching and content personalization, clients benefit from annual or multi-year agreements designed to foster ongoing relationships and improve sales effectiveness with flagship offerings such as GenieAI and RolePlayAI.Looking ahead, Brainshark, Inc. aims to expand its product offerings and market reach. The company plans to develop new features and innovative products to enhance its platform, although specific release dates have not been disclosed. Additionally, they are targeting expansion into new geographic markets, focusing on regions in North America and Europe. The recent funding from the Series C round will support these initiatives, particularly in enhancing technology and product development. The acquisition by Bigtincan Mobile Pty Ltd in August 2021 positions the company to leverage synergies and further grow its market presence.

## Funding rounds

- Series C, May 25, 2005, $6.9M — 3i, Flagship Pioneering, TPE Boulder, SI Ventures, Citizens Capital
- Series B, Sep 5, 2000, $14M — 3i, SI Ventures, Citizens Capital, One Liberty Ventures, Reach

## Investors

- 3i (https://capitalatlas.ai/funds/3i) — Series B, Series C
- SI Ventures (https://capitalatlas.ai/funds/si-ventures) — Series B, Series C
- Citizens Capital — Series B, Series C
- One Liberty Ventures (https://capitalatlas.ai/funds/one-liberty-ventures) — Series B
- Reach — Series B
- Flagship Pioneering (https://capitalatlas.ai/funds/flagship-pioneering) — Series C
- TPE Boulder (https://capitalatlas.ai/funds/tpe-boulder) — Series C