# Bragster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bragster

- Industry: Internet
- Headquarters: London, UK
- Website: www.bragster.com
- Total disclosed funding: $3.5M
- Latest round: Series A (Feb 13, 2008)
- Investors on record: 1

## About

Bragster is an online platform specializing in betting services, particularly focused on the Turkish market, offering a range of sports betting options including live betting for football enthusiasts.Founded in 2007, Bragster is headquartered in London, UK, and operates primarily in the online betting sector. The company has undergone a notable pivot, as it was acquired by Guinness World Record in February 2010 for an undisclosed amount. The startup has attracted attention with a total of 2 deals and secured a Series A funding round led by Intel Capital, raising USD 3.5 mn, which constitutes the total amount raised to date.Bragster specializes in providing a comprehensive platform for online betting services, particularly focused on the Turkish market. It offers a variety of online betting options, prominently featuring sports betting with an emphasis on live betting, catering to the high demand among Turkish users who are enthusiastic about football. The platform facilitates user registration, fund deposits, and bets on various sporting events, all designed for a straightforward user experience tailored for both novice and experienced bettors. Having been operational since the early 2000s, the company serves a customer base primarily composed of Turkish users seeking secure and reliable betting sites, focusing strictly on the Turkish market to meet local preferences and legal requirements.Bragster generates revenue through transactional activities associated with its online betting services, operating on a commission basis where a percentage of user stakes contributes to overall revenue. Customers engage with the platform through various betting activities, including single bets and accumulators. The direct-to-consumer transaction structure allows seamless user interaction for placing bets and withdrawing winnings, with various promotional bonuses and incentives likely in place to attract new users and retain existing ones, enhancing user engagement and overall transaction volume. The revenue is supported by a robust offering of betting options, capturing a significant share of the online betting market in Turkey.Bragster's future growth strategy focuses on potential product launches and new betting offerings tailored for the Turkish market. The recent funding from Intel Capital is expected to support these initiatives, particularly in enhancing platform features and expanding user engagement. The company is also exploring opportunities for market expansion, potentially looking into additional regions within Europe by the end of 2011. Following its acquisition by Guinness World Record in February 2010, Bragster aims to leverage this partnership to broaden its reach and enhance its service offerings.

## Funding rounds

- Series A, Feb 13, 2008, $3.5M — Intel Capital

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series A