# BPM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bpm

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Latest round: Seed (Feb 12, 2020)
- Investors on record: 1

## About

Based in Seoul, South Korea, and founded in 2018 by CEO Kwon Kwang-hyun, BPM, formerly known as Bitspurmin, develops wearable audio devices for exercise enthusiasts to wear while exercising and monitor their activity. In February 2020, BPM raised seed funding from investor Y&Archer.

The company's flagship product, Run-up, is an audio wearable device sports headband. It addresses the limitations of conventional wireless earphones and headphones in the rapidly expanding wireless audio device market. Utilizing an open-ear method, RunUp allows users to listen to sounds while keeping their ears open, enhancing stability and comfort during outdoor activities. Moreover, the device incorporates a specially developed audio driver to overcome the bass loss issues commonly associated with open-ear bone conduction methods.

The company plans to use February 2020 funds to focus on branding and marketing and collaborate with sports brands.

## Funding rounds

- Seed, Feb 12, 2020 — Y&ARCHER

## Investors

- Y&ARCHER (https://capitalatlas.ai/funds/y-archer) — Seed