# Boya

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boya

- Industry: Financial Services
- Headquarters: Nairobi, Kenya
- Website: www.boya.co
- Latest round: Seed (May 28, 2020)
- Investors on record: 1

## About

Boya Limited is a domain name service provider that specializes in the sale and leasing of domain names, streamlining the process for individuals and businesses to secure their online identity.Founded in 2019 in Nairobi, Kenya, Boya Limited focuses on facilitating domain name transactions for clients. The company was established by Alphas Sinja and Vania de Leeuw, with Alphas Sinja currently serving as the CEO. Since its inception, Boya Limited has completed one notable deal, raising funding on May 28, 2020.Boya.co specializes in the sale and leasing of domain names, providing a straightforward platform for individuals and businesses seeking to establish an online presence. The core offering allows customers to purchase or lease domain names, streamlining the process to ensure security and ease of transaction. The service caters to a diverse clientele, including entrepreneurs, small businesses, and larger corporations looking to acquire unique domain names that align with their branding and marketing strategies. Boya.co’s operational reach encompasses various geographical markets, with a focus on regions where digital presence is increasingly pivotal for business success. The company emphasizes hassle-free transactions, supported by secure payment options and dedicated customer support, facilitating a user-friendly experience throughout the purchasing process.Boya.co generates revenue primarily through the direct sale of domain names, with a standard pricing model set at USD 200 for outright purchases. The company's transaction structure involves direct-to-consumer sales, where clients can buy or lease domains with transparent costs and minimal friction. The domain acquisition process includes free transaction support, ensuring clients receive assistance as needed. Given the emphasis on secure and efficient transfers, customers are likely to appreciate the straightforward nature of the pricing without hidden fees. Revenue is derived from individual transactions, with an attractive proposition for users looking to secure their desired domain name promptly and easily, enhancing their online visibility and brand identity.In May 2020, Boya Limited secured Seed funding from Kepple Africa Ventures, which will be utilized to support the development of new products and expand into emerging markets. The company plans to enhance its service offerings within the next year by providing additional features for domain management and customer support. Targeted expansion includes increasing its presence in East Africa and West Africa by 2023, capitalizing on the growing demand for domain registration in these regions.

## Funding rounds

- Seed, May 28, 2020 — Kepple Africa Ventures

## Investors

- Kepple Africa Ventures (https://capitalatlas.ai/funds/kepple-africa-ventures) — Seed