# Boulevard Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/boulevard-labs

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.joinblvd.com
- Total disclosed funding: $180M
- Latest round: Series D (Jul 17, 2025)
- Investors on record: 9

## About

Boulevard Labs, Inc. delivers a comprehensive client experience platform designed for appointment-based self-care businesses, enhancing operational efficiency and client engagement across salons, spas, and similar services.Founded in 2016 in Los Angeles, US, Boulevard Labs, Inc. specializes in appointment-based solutions for beauty and wellness sectors. In July 2025, Boulevard Labs, Inc. raised USD 80 million in series D funding led by new investor JMI Equity, with participation from returning investors Index Ventures and VMG Partners. The founders, Christina Oh and Matt Danna, have previously established successful ventures, contributing their expertise to Boulevard's operations. As of now, Boulevard has not undergone any significant pivots or changes in business strategy. Boulevard Labs, Inc. provides a client experience platform tailored for appointment-based self-care businesses, including salons, spas, medspas, barbershops, and nail salons. Their core offerings include Precision Scheduling™, enabling online appointment bookings, and a specialized point-of-sale (POS) system for the beauty and wellness industries. Additionally, Boulevard's platform incorporates integrated marketing and loyalty programs, designed to enhance customer retention and engagement, ultimately boosting service sales and online bookings. The company serves the North American market, catering to both independent businesses and larger franchises.Boulevard Labs operates on a subscription-based revenue model, requiring businesses to pay for access to its technology platform, including Precision Scheduling™ and POS systems. The revenue is generated through direct relationships with beauty and wellness providers, offering customized solutions tailored to their operational needs. Pricing structures are flexible, accommodating individual providers and larger multi-location franchises alike, fostering long-term partnerships through ongoing subscriptions and service enhancements. In July 2025, Boulevard Labs, Inc. raised USD 80 million in series D funding led by new investor JMI Equity, with participation from returning investors Index Ventures and VMG Partners.

## Funding rounds

- Series D, Jul 17, 2025, $80M — Index Ventures, JMI Equity, VMG Partners, Ludlow Ventures, BoxGroup, Bonfire Ventures
- Series C, Aug 10, 2022, $70M — Index Ventures, VMG Partners, BoxGroup, Toba Capital, Point72 Asset Management, Bonfire Ventures
- Series B, Nov 23, 2020, $22M — Index Ventures, VMG Partners, Ludlow Ventures, BoxGroup, Toba Capital, Bonfire Ventures
- Series A, Apr 5, 2019, $8.1M — Index Ventures, Ludlow Ventures, BoxGroup, Luma Pictures, Bonfire Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B, Series C, Series D
- Ludlow Ventures (https://capitalatlas.ai/funds/ludlow-ventures) — Series A, Series B, Series D
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series A, Series B, Series C, Series D
- Luma Pictures — Series A
- Bonfire Ventures (https://capitalatlas.ai/funds/bonfire-ventures) — Series A, Series B, Series C, Series D
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series B, Series C, Series D
- Toba Capital (https://capitalatlas.ai/funds/toba-capital) — Series B, Series C
- Point72 Asset Management — Series C
- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series D