# Botrista Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/botrista-technology

- Industry: Industrial Machinery
- Headquarters: San Francisco, US
- Website: www.botrista.io
- Total disclosed funding: $37M
- Latest round: Series C (May 23, 2025)
- Investors on record: 8

## About

Based in the US, Botrista Technology, Inc. specializes in advanced beverage automation technology, enhancing the beverage offerings of various establishments through innovative solutions.Botrista Technology, Inc. was founded in 2017 and is headquartered in San Francisco, US. The company develops automated beverage solutions, paving the way for increased efficiency and diverse beverage creativity. The CEO, Sean H, leads the firm which has raised a total of USD 65.00 mn through its Series C funding round on July 16, 2024, with Jollibee Foods Corporation as the leading investor. Botrista has successfully completed a total of 5 deals, achieving a current company valuation of USD 369.71 mn.Botrista specializes in beverage automation technology designed to elevate the beverage offerings of various establishments, focusing on cold beverages. The company provides a suite of products that includes the BotristaPro, a patented dispensing system that enables the creation of over 2,000 drink recipes across 15 categories, such as energy drinks, smoothies, lemonades, coffee, and milk teas. This technology integrates with an AI-powered platform known as Cloudbar, which analyzes market data to optimize drink performance and align offerings with current consumer trends. The primary clientele consists of restaurants, colleges, theme parks, and family entertainment centers, enhancing customer experiences and increasing profitability across markets in the US and internationally.Botrista's revenue model is primarily built on B2B partnerships with businesses looking to enhance their beverage programs through innovative automation technology. The transactions involve the sale and installation of the BotristaPro system, coupled with ongoing support and optimization services through the Cloudbar platform. Clients typically engage in long-term partnerships, focusing on maximizing their beverage offerings and profitability. Pricing structures include upfront costs for the equipment, followed by subscription fees for access to the Cloudbar analytics and ongoing support services, ensuring a continuous stream of revenue for Botrista.In July 2024, Botrista Technology, Inc. raised USD 65 mn in Series C funding to support the development and launch of new beverage automation products. The company plans to expand its market reach into new geographic regions, targeting additional locations in North America and Asia by the end of 2025. The recent funding will be instrumental in accelerating product development and bolstering their presence in these emerging markets.

## Funding rounds

- Series C, May 23, 2025, $6.7M — Dunamu & Partners
- Series B, Aug 30, 2022, $21M — Happiness Capital, Taiwan Global Angels
- Series A, Jun 28, 2021, $10M — The Middleby Corporation, Sony Innovation Fund, Purestone Capital, La Kaffa International CO.,Ltd., Pacific Industrial Development Corporation

## Investors

- The Middleby Corporation — Series A
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series A
- Purestone Capital (https://capitalatlas.ai/funds/purestone-capital) — Series A
- La Kaffa International CO.,Ltd. — Series A
- Pacific Industrial Development Corporation — Series A
- Happiness Capital (https://capitalatlas.ai/funds/happiness-capital) — Series B
- Taiwan Global Angels (https://capitalatlas.ai/funds/taiwan-global-angels) — Series B
- Dunamu & Partners (https://capitalatlas.ai/funds/dunamu-partners) — Series C